David Bell is known to those who are lucky enough to know him as the mentor, yoda, guru, master, sage, teacher, guide, light and anything else you can use to name our industry's most respected advisor.
There was a time brands were so afraid of people tweeting negative things about their brands or even posting a comment on Facebook, that they refused to dabble in social. So what happens when you put your brand in the hands of a company dedicated to "hacking it"?
Magic are the moments that make the technology disappear and the message or experience appear. And today, more than ever, those messages need to be appear in a way that makes the consumer not a bystander but a participant.
Even at a festival dedicated to creativity, there was an emphasis on technology and data. So when someone wants to get back to the emotional connection between brands and consumers, it can feel like a refreshing bolt of "why, yes. Do tell."
What if your boss turned to you and said, let's turn all work into play. Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a model. That's exactly what PHD is doing.
Shannon Lewis understands the importance of building a personal brand. She does more than talk the talk, she walks the walk. Shannon understands that you have to embody a brand in order to represent and sell a brand.
What does a designer want to do with endless white space? Create, of course. A designer by trade, Darrell is most excited about the need for technology and creativity to work together to deliver "consumable" experiences and services.
How then does the CEO of a media agency not only embrace, but execute that philosophy? Because if there is one thing happening in the world of creativity and technology, it's that everything is getting more congested, more complicated.
Nick Law is the Global CCO of one of the world's most innovative and disruptive creative agencies. The architect of the Nike Fuel Band, Nick not only understands the ways brands must now connect with consumers -- he's the one building the bridges between them.
As the Chief Technology Officer of one of the world's most creative agencies, Ben Jones is the person bringing the best and unimagined stories out of data -- something that every brand needs today. Speaking with him was one of the most inspiring talks I had in Cannes.