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Cannes Lions

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 08.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

Matt Seiler, Global CEO of IPG Mediabrands on #AOLBUILD

AOL BUILD | Posted 08.12.2014 | Media
AOL BUILD

Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...

(VIDEO) SpotXchange Sells Majority Stake to European Broadcaster RTL

Andy Plesser | Posted 07.31.2014 | Business
Andy Plesser

SpotXchange, the video ad tech company that provides a technology platform for publishers and broadcasters to sell advertising on an automated basis, ...

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 07.18.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Cannes 2014 #Shingerview: Yin Rani, Campbell Soup Company

David Shing | Posted 07.17.2014 | Technology
David Shing

Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.

Cannes 2014 #Shingerview: Rei Inamoto, AKQA

David Shing | Posted 07.16.2014 | Technology
David Shing

Watch as Rei and I walk around Cannes discussing the power of creativity and innovation, the Future Lions awards, and where he draws inspiration from.

(VIDEO) DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

Andy Plesser | Posted 07.11.2014 | Media
Andy Plesser

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where busine...

Cannes 2014 #Shingerview: Matt Seiler, IPG Mediabrands

David Shing | Posted 07.14.2014 | Technology
David Shing

I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.

(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 07.08.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) SMG Eyes Virtual Reality Tech, Dynamic Storytelling

Andy Plesser | Posted 07.08.2014 | Technology
Andy Plesser

CANNES, France -- New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom...

(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

Andy Plesser | Posted 06.30.2014 | Media
Andy Plesser

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue...

(VIDEO) Mondelez's Bonin: Marketers Must Move Past Complacency

Andy Plesser | Posted 06.30.2014 | Business
Andy Plesser

CANNES, France - Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of...

(VIDEO) No Joke: Comedy is Mainstay of Web Video, Maker Studio Co-Founder

Andy Plesser | Posted 06.30.2014 | Entertainment
Andy Plesser

CANNES, FRANCE -- Comedy - and content, in general - is having a renaissance due to the current wealth of user-generated content, says Kassem Gharaibe...

(VIDEO) Media Investment Banker Kawaja Gets "Happy" at Cannes Lions

Andy Plesser | Posted 08.27.2014 | Business
Andy Plesser

CANNES - Powerhouse media investment banker Terence Kawaja has both a booming M&A advisory practice in digital adtech along with growing visibilit...

Bono: Apple Is 'F*****g Annoyingly Quiet' About Fact It's Raised $75 Million To Fight AIDS

The Huffington Post | Robbie Couch | Posted 06.29.2014 | Impact

Bono has a playfully antagonistic relationship with his friends at Apple. The tech giant has raised an incredible amount for AIDS research, but, i...

The Girls' Lounge Takes Cannes with Confidence

Suzanne Grimes | Posted 08.27.2014 | Business
Suzanne Grimes

The annual Cannes Lions International Festival of Creativity is a spectacular display of the world's best advertising, with an overlay of seminars, me...

(VIDEO) Simulmedia's Morgan: TV Is The Real Ad Superhighway

Andy Plesser | Posted 08.25.2014 | Business
Andy Plesser

CANNES, France -- The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital me...

(VIDEO) Video Make-up Star on Best Practices Working with Brands

Andy Plesser | Posted 08.25.2014 | Entertainment
Andy Plesser

CANNES, France - Bringing authenticity and an easy sell to sponsored content is essential, explains the make-up  web celebrity Camila Coehlo in this ...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

(VIDEO) Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink

Andy Plesser | Posted 08.23.2014 | Media
Andy Plesser

ON THE SEA OFF THE COAST OF FRANCE --  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consult...

(VIDEO) Nielsen Product President Hasker: We are Moving "Well Beyond the GRP"

Andy Plesser | Posted 08.23.2014 | Business
Andy Plesser

CANNES, France -- Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and ...

(VIDEO) Maker Studio Finds Majority of Views Now via Mobile

Andy Plesser | Posted 08.22.2014 | Technology
Andy Plesser

CANNES, France -  Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 pe...

(VIDEO) Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange's Shehan

Andy Plesser | Posted 08.19.2014 | Business
Andy Plesser

CANNES, France -- So-called "programmatic" techniques for controlling and automating online ad trading came in to this world in low-quality ad invento...

(VIDEO) Premium Publishers Faster To Programmatic In EU: AOD's Bertozzi

Andy Plesser | Posted 08.19.2014 | Media
Andy Plesser

CANNES, France -- It's commonly thought that the European market is generally adopting so-called "programmatic" ad automation and trading techniques l...