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Cannes Lions

Cannes Lions, Sonic Branding and the Importance of Sound

Sarah Hall | Posted 08.26.2012 | Business
Read More: Cannes Lions International Advertising Festival, Sonic Branding, Cannes Lions, Cannes, Branding, Business News
Sarah Hall

When we think about brands, we usually think of the product or the service -- the color of the Coke can, the taste of a Peep. What we don't think of as readily, but what is also always present, is the sound of the brand.

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Yes We Cannes! The Newbie's Guide to Cannes Lion

Caroline Tseng | Posted 08.31.2011 | Travel
Read More: Stephenie Stewart, Matt Resnick, Cannes Lions, Caroline Tseng, Slidepollajax, Cannes Lions International Advertising Festival, Cannes-Lions-Festival, Cannes, AOL DareDevil, KBS+P, Cannes Lions Advertising Contest, Andre Woolery, Travel News
Caroline Tseng

2011-07-01-can.pngHere's a guide to Cannes from four new-to-the-festival participants.

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Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011 | Media
Read More: Old Spice Guy, Oldspice Commercials, Old Spice Ads, Skittles Branding, Company Branding, Internet Branding, Old Spice Ad, Cannes Festival, Cannes Lions, Cannes Lions 2011, Cannes Lions Festival, Media News
Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.

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The Future According To Eric Schmidt

Adweek | Posted 08.23.2011 | Home
Read More: Cannes Lions, Eric Schmidt Mobile Payments, Cannes, Eric Schmidt, Cannes 2011, Cannes Lions 2011, Google Eric Schmidt, Eric Schmidt Cannes Lions, Home News

On stage Wednesday at Cannes Lions, Eric Schmidt seemed like the kind of man--perhaps the only man, other than Steve Jobs--who could effortlessly conv...

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WATCH: Bankers Taped To Lamp Poles In Stunt

The Huffington Post | Harry Bradford | Posted 08.22.2011 | Business
Read More: Break Up Campaign, Guerilla Marketing, Cannes Lions, Online Media, National Australia Bank, Public Relations, Banking, Viral Marketing, Public Relations Stunt, Clemenger BBDO, Video, Business News

An Australian bank's fees are so low that competitors have duct-taped some of its employees to lamps hovering yards above ground. Or so those respo...

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Why Hollywood is Placing its Bets on Viral Video

Marshall Goldsmith | Posted 08.17.2011 | Business
Read More: Kungfu Panda, Commercial, Cannes Lions, Sharethrough, Dan Greenberg, Advertising, Videos Interactive Video, Youtube, Movie, Disney, Film, Marshall Goldsmith, Blockbuster, Hollywood, Business News
Marshall Goldsmith

Aside from TV commercials, billboards, product tie-ins, and the usual ilk, Hollywood is trying something new this year to promote their summer flicks: viral video campaigns.

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