Verklin Shares Canoe Ventures' Objectives, Business Models and Challenges
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David Verklin,
Canoe Ventures,
Television,
Consumerism,
Advertising,
Cable Television,
Technology,
TV Advertising,
Business News
Within the next 120 days, Verklin says Canoe will release its first product, a creative versioning tool that will enable cable TV networks to divide national inventory into demographic footprints.
Jack Myers | Posted 05.25.2011