iOS app Android app

Cap the Tap Program

Coca-Cola's Plan To Keep You From Drinking Water

Andy Bellatti | Posted 01.23.2014 | Healthy Living
Andy Bellatti

"Cap the Tap" is a perfect example of the doublespeak that Big Food and Big Soda often employ. The carefully calculated veneer of wanting to be "part of the solution" and "offering choices" to consumers is negated by efforts like this one, which basically paints tap water as an enemy.