"It started with a phone call from Al Gore while I was in the bath. He wanted to show me An Inconvenient Truth, and his poignant and elegant reduction of these issues really struck a chord with myself as an interested non-expert."
If we want to move the zeitgeist forward, we have to see "giving back" in a more exciting and meaningful light than we did previously. We're optimistic that we're not too dumb to change the world, but instead we're just slightly... dare I say it... ignorant.
This is a crucial time in the history of our species. We need transformational leadership that embraces supposedly unachievable challenges and then rises above them -- in order to obviate the unintended and unimaginable consequences of an ice-free North Pole.
Entrepreneurs are equipped to grow the business models to deploy solutions to our global energy needs. Nations like the U.S. and Canada are inept investors and entrepreneurs. But they do set the tone and attitude of their nation.
Between basic economics, security, national competitiveness (the push to a clean economy creates jobs), the logic for a distributed, non-nuclear, non-fossil-fuel grid and transportation network seems very strong.
Driving change and convincing people that green is good for business requires logic, facts, examples ... but also passion, emotion, and yes, cheerleading. What's wrong with celebrating every now and then?
What if solving climate change were a race to the top? What if companies were in competition to win the next industrial revolution, with the winners being those who most reduced their greenhouse gas pollution?