Aspirational Altruism
Trevor Neilson
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Posted 05.28.2012
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Impact
Read More:
Corporate Social Responsibility,
New York Philanthropy,
Cause Marketing,
Philanthropy Psychology,
Altruism Philanthropy,
Cause Marketing Business,
Impact News
Whether it is a New Yorker at a fundraising gala, a company seeking to beat the competition, or a customer trying to decide between two brands, we all aspire to altruism. It feels good to do good things in the world, and to be appreciated for it.
