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Cause Marketing

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 10.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.

The Next Big (Small) Thing for #TheStitch...

Matt Pipkin | Posted 10.02.2014 | Impact
Matt Pipkin

While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.

Think Before You Pink: Stop the Distraction

Karuna Jaggar | Posted 10.01.2014 | Impact
Karuna Jaggar

It's Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

The Heartbeat That Changed the World

Tim McDonald | Posted 09.17.2014 | Impact
Tim McDonald

This first step to letting people feel your heartbeat. That is, assuming you know what cause has meaning to you, or that you truly care about. This is my story of learning to share my heartbeat instinctively.

The Purge Isn't Just a Movie When You're Unarmed and Black

Christopher Norris | Posted 08.26.2014 | Black Voices
Christopher Norris

For the majority of unarmed black folks who everyday fear for their lives, despite them doing nothing wrong, my advice to you is stop leaving the house unarmed. Arm yourself with knowledge of the system, civics and politics

Forget Zombies, Get Ready for the Goodpocalypse

Joe Waters | Posted 08.04.2014 | Impact
Joe Waters

Millennials, social business and media and mobile are converging to create a golden age of good. Here's how nonprofits can thrive in a world turned ...

Black Philadelphians and Their Ungodly Fear of Police

Christopher Norris | Posted 09.17.2014 | Black Voices
Christopher Norris

To hell with political correctness, it's time to talk about the black elephant in the room.

Why Philadelphia Is Ground Zero for Problems and Opportunity

Christopher Norris | Posted 09.14.2014 | Impact
Christopher Norris

From its cash-strapped school district and embattled police department, to its eye-popping poverty and unemployment rates, Philly presents real challenges and opportunities for those bold active citizens who dare to engage and transform the system.

How Parents Tell Their Kids They Have No Value

Christopher Norris | Posted 09.06.2014 | Black Voices
Christopher Norris

Growing up I heard countless adults say: "children are to be seen and not heard."

Buckle Up -- Things Are Getting Real With #TheStitch!

Matt Pipkin | Posted 09.01.2014 | Impact
Matt Pipkin

You know those seasons in life that you look back on and think, "Whew, those were some amazing times!"? Well, that's how we're going to look back on what's happening right now.

Rethinking Veterans Support and Charities

Tom Aiello | Posted 08.26.2014 | Impact
Tom Aiello

I challenge more veteran organizations to fundamentally re-engineer their operating model to consider self-sustaining paradigms that can help them better support veterans in the years to come.

Cause Vs. Purpose

Merry Carole Powers | Posted 06.28.2014 | Business
Merry Carole Powers

A cause is based on a desire to stop something. A purpose is rooted in a desire to start something. Cause is charity. Purpose is empowerment. A cause is your nemesis. A purpose is your muse. Should we break it down? Let's use hunger as an example.

Is Innovation the New Donation?

Jeremy Wilson | Posted 04.20.2014 | Business
Jeremy Wilson

Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'

Disrupt an Industry -- by Following the Golden Rule

Scott Tannen | Posted 04.09.2014 | Small Business
Scott Tannen

By considering how materials are sourced, valuing the human components of the supply chain and effectively managing retail prices, entrepreneurs are uniquely positioned to disrupt a variety of industries.

Box Tops Help Big Food's Bottom Line

Andy Bellatti | Posted 03.26.2014 | Healthy Living
Andy Bellatti

The educational environment should not serve as a blank canvas for food industry advertisers. While Box Tops for Education may appear to be a philanthropic effort, it is yet another example of industry's incessant and predatory -- and worse, school-sanctioned -- marketing to children.

10 Best Cause Marketing Promotions of 2013

Joe Waters | Posted 03.15.2014 | Impact
Joe Waters

A great example of the pay it forward movement in action is #AJO. You can learn more about the campaign here. It highlights that the ultimate driver of cause marketing is individuals, not businesses or nonprofits.

Coke Gave Us Santa. Hanes Is Helping to Fight Homelessness.

Mark Horvath | Posted 02.21.2014 | Impact
Mark Horvath

The Santa Claus we all know today -- that big, jolly man in the red suit with a white beard -- was brought to us by Coca-Cola. From 1931 to 1964, Coca...

I Didn't Fix The Water Crisis, And I'm OK With That

Jeff Smith | Posted 02.18.2014 | Impact
Jeff Smith

Maybe I can't change the world, but I can help make it a better place for those kids in Leon, and that's OK by me.

3 Steps to a Born Again Brand

Jonah Sachs | Posted 02.05.2014 | Business
Jonah Sachs

While I don't mean that we all literally should start talking about Jesus, brands can learn a lot from people who have found meaning and deeper relevance in time of crisis.

Do Good While Gifting: Shopping for Social Justice

Shirley Sagawa | Posted 02.02.2014 | Impact
Shirley Sagawa

Cut out the middle-man. With the internet, you don't have to wade through the booths at a craft fair to buy direct from artists. Etsy.com is the big gorilla in this space, with more than 6 million customers.

Let's Stop Pretending We Can Shop for a Good Cause

Clovis Thorn | Posted 02.01.2014 | Business
Clovis Thorn

Giving Tuesday is a worthy response to the craven consumerism of the last few days and serves as a reminder that charity is an essential part of Christmas and other holiday celebrations. But I'm already seeing a disturbing trend.

Millennial, Civic Leaders Advocate for America's Oldest HBCU

Christopher Norris | Posted 01.25.2014 | Impact
Christopher Norris

Many in the widespread coalition that make up "Heeding Cheyney's Call," are stating that the racially inequitable funding formula is the main reason that Cheyney, an all-time great institution, now has an all-time low student enrollment.

McDonald's Lesson to Companies: Charity, Impact Better Be on the Menu

Joe Waters | Posted 01.23.2014 | Impact
Joe Waters

McDonald's spends nearly a billion dollars a year on advertising. They should trade some of the visibility they get from traditional ads for the favorability that cause marketing offers. Those golden arches need a bigger halo.

What the Pink Ribbon Means to Me

Lara Huffman | Posted 01.23.2014 | Women
Lara Huffman

With Pinktober full steam ahead, I want to come right out and say this: Pink Stinks. I am sick and tired of the pink ribbon, Pinktober and massive amounts of pink-washing products that line the shelves year after year.

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.