From its cash-strapped school district and embattled police department, to its eye-popping poverty and unemployment rates, Philly presents real challenges and opportunities for those bold active citizens who dare to engage and transform the system.
A cause is based on a desire to stop something. A purpose is rooted in a desire to start something. Cause is charity. Purpose is empowerment. A cause is your nemesis. A purpose is your muse. Should we break it down? Let's use hunger as an example.
Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'
By considering how materials are sourced, valuing the human components of the supply chain and effectively managing retail prices, entrepreneurs are uniquely positioned to disrupt a variety of industries.
The educational environment should not serve as a blank canvas for food industry advertisers. While Box Tops for Education may appear to be a philanthropic effort, it is yet another example of industry's incessant and predatory -- and worse, school-sanctioned -- marketing to children.
A great example of the pay it forward movement in action is #AJO. You can learn more about the campaign here. It highlights that the ultimate driver of cause marketing is individuals, not businesses or nonprofits.
Cut out the middle-man. With the internet, you don't have to wade through the booths at a craft fair to buy direct from artists. Etsy.com is the big gorilla in this space, with more than 6 million customers.
Giving Tuesday is a worthy response to the craven consumerism of the last few days and serves as a reminder that charity is an essential part of Christmas and other holiday celebrations. But I'm already seeing a disturbing trend.
Many in the widespread coalition that make up "Heeding Cheyney's Call," are stating that the racially inequitable funding formula is the main reason that Cheyney, an all-time great institution, now has an all-time low student enrollment.
McDonald's spends nearly a billion dollars a year on advertising. They should trade some of the visibility they get from traditional ads for the favorability that cause marketing offers. Those golden arches need a bigger halo.
With Pinktober full steam ahead, I want to come right out and say this: Pink Stinks. I am sick and tired of the pink ribbon, Pinktober and massive amounts of pink-washing products that line the shelves year after year.
If you've been following me for any amount of time you already know I am a huge Virgin Mobile fanboy! In the past, Virgin Mobile in the U.S. and in Canada has supported Invisible People. It's probably not news to you that Virgin Mobile has taken on the cause of youth homelessness.
Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.