iOS app Android app

Cause Marketing

The Big Business Of 'Checkout Charity'

www.tampabay.com | Posted 09.03.2013 | Impact

It happens at stores everywhere. A cashier asks you to donate a dollar or two to charity while you're standing at the cash register. Some shoppers ...

More Than the Republicans Didn't Participate in the Anniversary of the March on Washington -- Where Was Corporate America?

Adam Hanft | Posted 10.30.2013 | Business
Adam Hanft

I continued to look for any reference to the semicentennial by major American companies or brands, and didn't find much, other than a comical gaffe from the Golf Channel.

Road Trip to Fight Youth Homelessness with Virgin Mobile, Sevenly and Ford

Mark Horvath | Posted 10.26.2013 | Impact
Mark Horvath

If you've been following me for any amount of time you already know I am a huge Virgin Mobile fanboy! In the past, Virgin Mobile in the U.S. and in Canada has supported Invisible People. It's probably not news to you that Virgin Mobile has taken on the cause of youth homelessness.

The Class of 2013: Being The Difference

Eduardo Balarezo | Posted 10.20.2013 | Impact
Eduardo Balarezo

This past July, I landed at Baltra's Galapagos airport with an unusual level of anticipation. I go to the Galapagos every quarter but this time it...

The Power of Cause Marketing for Good

Scott Woodward | Posted 09.11.2013 | Impact
Scott Woodward

Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.

Boston Strong: The Good, the Bad, the Ugly

Joe Waters | Posted 07.16.2013 | Impact
Joe Waters

It's already been a month since the Boston Marathon bombing. It was a harrowing day (and week with the ensuing manhunt), which I recounted in my new...

Why We Need a Global Brand Initiative

Simon Mainwaring | Posted 07.06.2013 | Business
Simon Mainwaring

Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.

Nonprofits Should Take a Page From This Survival Guide

Joe Waters | Posted 03.26.2013 | Impact
Joe Waters

Instant gratification is important for nonprofits too when do-gooders are searching for that local charity to give a holiday or year-end gift to. But like Green Apple bookstore, you need position yourself for success. If you're not top of mind, they'll skip over you.

Elliott Yamin Is Jammin' for Diabetes and the Big Blue Test

Riva Greenberg | Posted 12.23.2012 | Impact
Riva Greenberg

You have until Nov. 14, World Diabetes Day, to participate in the Big Blue Test. Your body -- and thousands of people with diabetes who will receive the supplies, treatments and education they need to live because you took a few minutes today to move your body -- will thank you.

For Menchie's, Fundraising for Nonprofits Starts With a Smile

Joe Waters | Posted 12.03.2012 | Impact
Joe Waters

There's so much to learn from Menchie's Frozen Yogurt and their cause marketing fundraiser for the Muscular Dystrophy Association -- their program is so good, so rich, so creamy and so delicious it will require more than one serving for this cause marketer.

Take the Pledge: No Pink for Brinker in October

Joe Waters | Posted 12.01.2012 | Politics
Joe Waters

But the fact that Komen founder Nancy Brinker sits atop this pyramid is a disgrace, and we need to ratchet up our calls for her to quit Komen for good.

Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow

Sarah O'Leary | Posted 11.25.2012 | Business
Sarah O'Leary

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?

Reducing Cause Isolation Using the Internet

Paul Ruth | Posted 11.11.2012 | Impact
Paul Ruth

The Internet is obviously a vast community connecting more people in new ways. The basis of progress centers on the concept of community, and what tha...

How to Shop While Supporting a Cause

Women & Co | Posted 10.21.2012 | Women
Women & Co

Socially conscious shopping seems to be all the rage as more and more companies align themselves with a variety of charitable causes.

The Online Fundraiser Every Nonprofit Should Know About

Joe Waters | Posted 09.29.2012 | Impact
Joe Waters

The latest promotion from beauty brand Elizabeth Arden combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause ma...

Are You Willing To Pay More For Goods To Keep Kids Out Of Factories?

Diana Mao | Posted 09.14.2012 | Impact
Diana Mao

I have often wondered about the scalability of fair trade. It all boils down to how much the consumer is willing sacrifice and pay. Are consumers wi...

Marisol Maldonado on Charity and Global Goodwill

Amy Neumann | Posted 09.05.2012 | Impact
Amy Neumann

As a social entrepreneur, Marisol Maldonado combines her passion for helping, her engaging personality and a keen eye for smart strategy to elevate awareness and positive action for causes. So what fuels her passion for helping others?

Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

Beer for a Cause Aids Family of Fallen Firefighter

Joe Waters | Posted 07.10.2012 | Impact
Joe Waters

For Watch City Brewing Company's owner Jocelyn Hughes and brewers Aaron Mateychuk and Kelly McKnight, it all started with a desire to help a family that had lost its husband, father and provider in a terrible fire.

Making People Cry Isn't a Good Nonprofit Mobile Strategy

Joe Waters | Posted 06.26.2012 | Business
Joe Waters

Think about the implications for nonprofit marketing. You've worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes. So, if you can't make people cry on their smartphones, what should your goals be?

Dear Nancy: A Letter to the Sister of Susan G. Komen

Sarah O'Leary | Posted 06.06.2012 | Impact
Sarah O'Leary

If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.

Aspirational Altruism

Trevor Neilson | Posted 05.28.2012 | Impact
Trevor Neilson

Whether it is a New Yorker at a fundraising gala, a company seeking to beat the competition, or a customer trying to decide between two brands, we all aspire to altruism. It feels good to do good things in the world, and to be appreciated for it.

Social Good Stars: Causecast CEO Ryan Scott on the Future of Cause Marketing

Amy Neumann | Posted 05.28.2012 | Impact
Amy Neumann

Ryan Scott, CEO of Causecast, is a visionary idealist with a plan. As a leader in the cause marketing field, he has some inspiring and thought-provoking insights into the future of Social Good.

What Condoms Can Teach Causes About QR Code Marketing

Joe Waters | Posted 05.07.2012 | Impact
Joe Waters

Planned Parenthood of Greater Northwest distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex check-in site called Wheredidyouwearit.com.

Generating Profits, Social Impact and Smiles

David Hessekiel | Posted 03.13.2012 | Good News
David Hessekiel

To start the year off on an inspirational note, here are three examples of causepreneurs who've built beloved, successful companies that emphasize a commitment to caring for others.