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Cause Marketing

Reducing Cause Isolation Using the Internet

Paul Ruth | Posted 11.11.2012 | Impact
Paul Ruth

The Internet is obviously a vast community connecting more people in new ways. The basis of progress centers on the concept of community, and what tha...

How to Shop While Supporting a Cause

Women & Co | Posted 10.21.2012 | Women
Women & Co

Socially conscious shopping seems to be all the rage as more and more companies align themselves with a variety of charitable causes.

The Online Fundraiser Every Nonprofit Should Know About

Joe Waters | Posted 09.29.2012 | Impact
Joe Waters

The latest promotion from beauty brand Elizabeth Arden combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause ma...

Are You Willing To Pay More For Goods To Keep Kids Out Of Factories?

Diana Mao | Posted 09.14.2012 | Impact
Diana Mao

I have often wondered about the scalability of fair trade. It all boils down to how much the consumer is willing sacrifice and pay. Are consumers wi...

Marisol Maldonado on Charity and Global Goodwill

Amy Neumann | Posted 09.05.2012 | Impact
Amy Neumann

As a social entrepreneur, Marisol Maldonado combines her passion for helping, her engaging personality and a keen eye for smart strategy to elevate awareness and positive action for causes. So what fuels her passion for helping others?

Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

Beer for a Cause Aids Family of Fallen Firefighter

Joe Waters | Posted 07.10.2012 | Impact
Joe Waters

For Watch City Brewing Company's owner Jocelyn Hughes and brewers Aaron Mateychuk and Kelly McKnight, it all started with a desire to help a family that had lost its husband, father and provider in a terrible fire.

Making People Cry Isn't a Good Nonprofit Mobile Strategy

Joe Waters | Posted 06.26.2012 | Business
Joe Waters

Think about the implications for nonprofit marketing. You've worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes. So, if you can't make people cry on their smartphones, what should your goals be?

Dear Nancy: A Letter to the Sister of Susan G. Komen

Sarah O'Leary | Posted 06.06.2012 | Impact
Sarah O'Leary

If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.

Aspirational Altruism

Trevor Neilson | Posted 05.28.2012 | Impact
Trevor Neilson

Whether it is a New Yorker at a fundraising gala, a company seeking to beat the competition, or a customer trying to decide between two brands, we all aspire to altruism. It feels good to do good things in the world, and to be appreciated for it.

Social Good Stars: Causecast CEO Ryan Scott on the Future of Cause Marketing

Amy Neumann | Posted 05.28.2012 | Impact
Amy Neumann

Ryan Scott, CEO of Causecast, is a visionary idealist with a plan. As a leader in the cause marketing field, he has some inspiring and thought-provoking insights into the future of Social Good.

What Condoms Can Teach Causes About QR Code Marketing

Joe Waters | Posted 05.07.2012 | Impact
Joe Waters

Planned Parenthood of Greater Northwest distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex check-in site called Wheredidyouwearit.com.

Generating Profits, Social Impact and Smiles

David Hessekiel | Posted 03.13.2012 | Good News
David Hessekiel

To start the year off on an inspirational note, here are three examples of causepreneurs who've built beloved, successful companies that emphasize a commitment to caring for others.

The Changing Face of Purpose In 2012

Carol Cone | Posted 03.13.2012 | Impact
Carol Cone

With the upheaval of last year still fresh in our minds, leading brands and corporations must learn to act in concert with citizen consumers, taking their concerns, and their collective power, seriously.

Milkshake -- It's All Good!

Milkshake | Posted 03.13.2012 | Good News
Milkshake

There is so much that goes on in the world that is positive, moving things forward, making change happen. What we love most about Milkshake is finding the stories and products and people who are mostly unknown but making big impacts.

Why And How Causes Should Use Pinterest

Joe Waters | Posted 03.08.2012 | Impact
Joe Waters

Is your nonprofit right for Pinterest? Ask yourself these questions.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Joe Waters | Posted 02.27.2012 | Impact
Joe Waters

Here are my picks for the best local cause marketing programs of 2011. In short, these programs inspired me and made me proud to be a cause marketer.

Who's Behind Arby's $2M Gift to 'No Kid Hungry," Santa or the Grinch?

Joe Waters | Posted 02.18.2012 | Food
Joe Waters

There's a nagging question for me. Should a national leader in anti-hunger programs have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor?

5 Holiday Cause Promotions that Top My Christmas List

Joe Waters | Posted 02.13.2012 | Impact
Joe Waters

I've already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together.

Radio Shack Shows Nonprofits How to Succeed on Foursquare

Joe Waters | Posted 02.07.2012 | Impact
Joe Waters

One area in which Radio Shack is winning big is on Foursquare. It started the summer of 2010 when Radio Shack joined the location-based service.

Occupying Billboards: the Power of the Creative Crowd

Caroline Henderson | Posted 02.05.2012 | San Francisco
Caroline Henderson

As this year draws to a close, I can't help but feel as if a new era is approaching. What if the message that defines 2012, and this emerging era, came from the crowd?

94% of Consumers Would Switch Brands to Support a Cause

Auren Kaplan | Posted 02.03.2012 | Impact
Auren Kaplan

If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet. Citizen consumers are empowered i...

6 Thanksgiving Cause Marketing Promotions I'm Thankful For

Joe Waters | Posted 01.23.2012 | Impact
Joe Waters

I know I'm thankful for a lot of things. After all the important stuff, I'm thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer.

Cause Marketing That Moves

Andrea Learned | Posted 02.21.2012 | Green
Andrea Learned

Given how many societal and environmental ills there are to worry about today, it's exciting to think that the creative collaboration could inspire attitude adjustments that might just lead to longer term behavioral shifts.

Would the Next Courageous Marketer Please Rise Up

Sarah O'Leary | Posted 11.17.2011 | Impact
Sarah O'Leary

The stigma of brand vs. "scary charity" association was in the minds of brand marketers, not in those of shoppers and consumers.