iOS app Android app

Cause Marketing

All Cause Marketing Is Local

Joe Waters | Posted 10.18.2011 | Impact
Joe Waters

Nonprofits must both inspire and perspire. They have to inspire businesses by choosing the right cause marketing program, and then perspire doing the lion's share of the work to ensure success.

Company Serves Up Brown-Bag Comfort for Troops

Joe Waters | Posted 10.11.2011 | Impact
Joe Waters

Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in Afghanistan last week was tough. Thirty coffins, 3...

What's Next in Cause-Related Marketing: The Power and Potential of Platforms

Robert J. Rosenthal | Posted 10.01.2011 | Impact
Robert J. Rosenthal

Cause-related marketing has been around for some time now, but that does not mean it is a well-oiled machine yet.

Foursquare, Cause Marketing Find Home with Housing Charity

Joe Waters | Posted 09.25.2011 | Impact
Joe Waters

I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.

Tevolution Brews Funds for Causes

Joe Waters | Posted 09.20.2011 | Impact
Joe Waters

I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for T─ôvolution, a new brand of iced tea from Purpose Beverages, Inc.

What's Next For Cause Marketing?

The Huffington Post | Posted 09.15.2011 | Impact

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social netw...

Tools Such as Google+ Are Undermining Your Success

Joe Waters | Posted 09.13.2011 | Impact
Joe Waters

A house divided against itself cannot stand. Cause marketing and technology are tools that need to be backed by ideas, purpose, identity, results and values.

Is the Humble Text Message a Cause Marketing Star?

Joe Waters | Posted 09.12.2011 | Impact
Joe Waters

The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.

Two Services Help Causes, Companies Raise More Online

Joe Waters | Posted 09.04.2011 | Impact
Joe Waters

I've made it my mission of late to find good online cause marketing options for small companies and causes. Thanks to attending the Cause Marketing Forum Conference two weeks ago, I've found two more.

The Next Wave of Good

Tamsin Smith | Posted 09.04.2011 | Impact
Tamsin Smith

Cause Marketing, as a sector, is soaring. An IEG Sponsorship Report predicts that corporate spending on cause marketing will have risen over 6 percent to $1.6 billion in 2010.

7 Cause Marketing Lessons From Machiavelli

Joe Waters | Posted 08.23.2011 | Impact
Joe Waters

Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing.

Let's Help KFC Earn Its Cause Marketing Wings

Joe Waters | Posted 08.16.2011 | Impact
Joe Waters

In this post, we team up and invite you to pitch in for a public brainstorm for KFC about what types of cause marketing partnerships might make more sense for the quick serve chain.

KFC Doesn't Give A Cluck About Juvenile Diabetes

Joe Waters | Posted 08.13.2011 | Impact
Joe Waters

I just can't understand what Kentucky Fried Chicken is thinking with its latest cause marketing program.

The Rise of Cause Integration

Reena De Asis | Posted 08.02.2011 | Impact
Reena De Asis

Now is the time to engage and be part of the long-term solution where businesses integrate with the nonprofit sector. These worlds don't have to be exclusive; a mutually beneficial relationship is well within reach

The Fortune 500 Need to Take Their Own Advice

Aaron Hurst | Posted 08.01.2011 | Impact
Aaron Hurst

On behalf of the nonprofit sector, I would like to ask companies to act more like businesses. If you truly care about making a sustainable difference in the community, focus on where you can make your talent matter.

Study: More Men Call Charity A 'Fad', More Women Support It Online

Posted 07.23.2011 | Impact

When you share a link on Facebook for a cancer walk or a charity event, it could be that only half of your friends are tuning in. More women than men...

The Dynamic and Charitable Lotay Yang

2morrowknight | Posted 10.12.2011 | Impact

When Lotay was only 21, his father was tragically killed. After struggling with the agonizing anger, fear and confusion of "why?" he decided to change a horrible negative into positive motivation.

Cause Integration is a 'Sea Change of Good'

Ryan Scott | Posted 07.17.2011 | Impact
Ryan Scott

Cause integration deals with the specific ways in which cause is intentionally woven into corporations at deeper, more meaningful levels for the purpose of solving and preventing certain social issues.

Urban Outfitters' Cause Marketing for NPR Is a Poor Fit

Joe Waters | Posted 07.16.2011 | Impact
Joe Waters

I often argue that when it comes to cause marketing, just about anything is better than nothing. But you have to wonder if Urban Outfitters is trying to get something for nothing, and NPR is letting them.

Cause Marketing, Selfishness Drive Consumer Giving

Joe Waters | Posted 06.06.2011 | Impact
Joe Waters

Cause marketing isn't perfect. But we need to weigh the results of a study involving 300 college students with the tremendous growth and generally positive reception cause marketing has received.

Companies and Causes: Social Media Jumpstart a Marketing Revolution

Arianna Huffington | Posted 06.06.2011 | Impact
Arianna Huffington

Twitter's Adam Bain recently said that the three best ways to monetize a product are humor, huge deals and humanity. If focusing on humanity is now seen as not just good for humanity but also for the bottom line, that is a huge deal!

Cause Marketing Gone Wrong: People Donate Less After Buying Products

The Chronicle of Philanthropy | Posted 06.03.2011 | Impact

Fund raisers have long worried about a possible downside to corporate-charity marketing deals--that people who buy a special brand of yogurt or comput...

Why Corporate Social Responsibility Is Good For Businesses

Reena De Asis | Posted 05.25.2011 | Impact
Reena De Asis

Ideally, innovative corporations would increasingly function beyond the short-term profit motive and pay greater attention to their impact on the social economy.

Crowdsourced Philanthropy: How Do We Measure The Impact of the Crowd?

Beth Kanter | Posted 05.26.2011 | Impact
Beth Kanter

Crowdsourcing is defined broadly as the process of organizing many people to participate in a joint project, often in small ways.

Getting the Public to Care About K-12 Public Education (VIDEO)

Peggy Conlon | Posted 05.25.2011 | Education
Peggy Conlon

Our challenge is this: How can you drill down an incredibly complicated issue -- education -- to a simple message that motivates the average American to do something? And what's the something?