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Cause Related Marketing

6 Ways Companies Can Do Good for Themselves and Society

Geri Stengel | Posted 10.10.2012 | Impact
Read More: Socially Responsible Business Practices, Impact Investing, Corporate Social Marketing, Cause Promotion, Cause-Related Marketing, Impact News
Geri Stengel

Social and environmental problems are growing at a faster rate than philanthropic dollars can keep pace. What's the world to do? I've recently written...

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Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Read More: Retailers, Point-of-Sale, Shopper-Marketing, National Retail Federation, Small Business, Crm, Sales, Online Retail, Acquisition, Cause-Related-Marketing, Sales Motivational, Retail, Media, Cause Marketing, Business, Continuity Programs, Social Media Marketing, Products, Retail News, Retail Industry, Voice of Customer Marketing, Customer Retention, Retail Sales, Multichannel Marketing, Yoplait, Online Marketing, McDonald's, Branding, Relationship Marketing, Marketing, Shoppers, Marketing Best Practices, Business News
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

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Cause-Related Marketing: Just Plain Ol' Marketing?

Rachael Chong | Posted 05.25.2011 | Impact
Read More: Summit on the Summit, Consumption Philanthrophy, B Corporation, Cause Marketing, Jessica Biel, Volunteerism, Cause-Related-Marketing, Impact News
Rachael Chong

Do we truly care about where our money's going when we buy into a cause-related marketing campaign or is it just really good marketing?

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Starbucks Puts Sticker Shock on Coffee in Brazil

Eric Ehrmann | Posted 05.25.2011 | Business
Read More: Espresso, Leblon Mall, Ico, Expresso, Baristas, Cause Related Marketing, Social Responsibility, Cafe Pele, Juan-Valdez, Copacabana, Cumbia, Globalization, Fair-Trade, Coffee, Green Marketing, Mandelson, Ipanema, Colombia, Greenwashing, Illy, Schultz, Bogota, Greenmail, Starbucks, Sustainability, Porro, Business News
Eric Ehrmann

Rio -- Brazil's president Luiz Inacio "Lula" da Silva got free coffee from President Obama at the White House Saturday. But back home he'll pay $20 f...

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