Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.
Bill Ackman claims Herbalife is a pyramid scheme, and he makes a good case for it. But even if you don't buy his argument, there are other compelling reasons that would make many reasonable people run far and run fast from this company.
Low-key and boyish-looking at 55, New York Attorney General Eric Schneiderman is the American progressive movement's best and probably last hope for some kind of public retribution against the banksters.
Wall Street has long forgotten how to spell "ethical" or "good," and replaced it with "compliant" and "legal."
The time has come to explain to investment banks what their responsibility and accountability are.
While most of these deals remain shrouded in secrecy, one of them, Anderson Mezzanine Funding 2007, Ltd. lays out its blueprint in sufficient detail so that we can pinpoint how and why this transaction's failure was assured.
Since I haven't been able to get anyone from Goldman Sachs to appear on my show in months, perhaps we can try corresponding in writing. You remember AIG, right? It's where taxpayers paid you 100 cents on the dollar for a company that you helped blow up.
If Goldman created these instruments with their "expertise", then their bets against the CDOs is direct evidence the iBanks betrayed their fiduciary relationship with anyone who bought their CDOs. If every CDO is tracked back to the original underwriter, investors should bring forth a class action.