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Celebrity Spokespeople

Lorax Leads Way for Product Endorsements by Kid Lit Characters (SLIDESHOW)

Rocco Staino | Posted 05.02.2012 | Books
Read More: Mazda, Harold and the Purple Crayon, Lorax, Ihop, Children's Books, Celebrity Spokespeople, Curious George, Eloise, Slidepollajax, The Lorax Movie, The Lorax, Dr. Seuss' the Lorax, Babar, Endorsements, Books News
Rocco Staino

The Lorax has opened the way for a flood of other characters from children's literature to become product spokespeople. Here are a few that may be in the works.

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Courting Hollywood -- Building Successful Celebrity-Cause Partnerships

Laura Giangiulio | Posted 04.09.2012 | Impact
Read More: Celebrities and Non-Profits, Celebrity Charities, Celebrity Cause Partnerships, Celebrity Causes, Celebrity Spokespeople, Celebrities and Ngos, Impact News
Laura Giangiulio

Hollywood stars have a unique gift. It's not the ability to make audiences laugh (or cry), or the free swag constantly bestowed upon them. Their gift comes from the power to promote whatever they support to millions of people.

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'Mr. Big' Talks Diabetes Awareness

The Huffington Post | Emma Gray | Posted 08.28.2011 | Healthy Living
Read More: Healthy Living Health News, Chris Noth, Healthy Living Body, Celebrity Spokespeople, Mr. Big, Ask.Screen.Know, Diabetes Prevention, Celebrity Health Cause, Healthy Living News

Chris Noth has an unquestionably recognizable face. Having starred in television shows that run the gamut of genres -- from Mr. Big in “Sex and the ...

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Reinvention, Part II

Marian Salzman | Posted 05.25.2011 | Business
Read More: Reinvention, Tony Hayward, Lindsay Lohan, Bankruptcy, Bp, Trust, Trends, Corporate Social Responsibility, Anger, Social Entrepreneurship, Celebrity Spokespeople, Tiger Woods, Trendspotting, Social Value, Bernard Madoff, Climate Change, Rehabilitation, Csr, Brands, Business News
Marian Salzman

This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwid...

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Lisa Leslie Looks to Help Win a New Battle, One of Cancer Awareness

Joe Favorito | Posted 05.25.2011 | Los Angeles
Read More: Los Angeles Lakers, Nfl, Olympics, Celebrity Spokespeople, Lisa Leslie, David Stern, Liver Cancer, Walter Payton, Usc, Cancer Awareness, World Champions, Wnba, Los Angeles News
Joe Favorito

Leslie is taking on another challenge, helping to grow awareness for a disease that is close to her heart -- her stepdad Tom passed away from liver cancer.

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