There's more to a celebrity's social media profile than you think. There's so much that goes into how they use and leverage their social media accounts. Here are five ways that I've seen the role and uses of celebrity social media profiles evolve over the past year.
Twitter has been one of my best, worst frenemies for years now. He was rather mysterious and alluring at first: I didn't quite know what he wanted me say. Quickly, however, he grew into one of the most reliable buddies I have. Sometimes.
Celebrities love publicity, but not all publicity is good. Especially on Twitter. The famous are learning that just because you say something on Twitter in 140 characters doesn't make it less offensive. Sometimes that lesson comes at a high cost.