Center for Great Apes

For CareerBuilder Chimps, Sadly, the Joke Is On Them

Brenda Scott Royce | Posted 05.25.2011

Read More: Center for Great Apes, Apes, Superbowl Commercials, Advertising, Adage, Careerbuilder, TV Commercials, Zoos, Chimpanzees, Media News
Brenda Scott Royce

AdAge has joined the growing cry to halt the use of great apes in advertising, editorializing that despite their comic potential, "It's time to stop u...

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Help Pepsi Give Back to Primates

Brenda Scott Royce | Posted 05.25.2011

Read More: Superbowl Ads, The Pepsi Refresh Project, Center for Great Apes, Trained Chimpanzees, Chimpanzee, Orangutan and Chimpanzee Conservation, Orangutans, Animals, Pepsi, Green News
Brenda Scott Royce

Having used apes to entertain and promote its products, it seems fitting that Pepsi should direct some of its charitable spending toward caring for these creatures. But it's not up to Pepsi, it's up to you!

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Ape Advocate Cries Foul Over Super Bowl Simians

Brenda Scott Royce | Posted 05.25.2011

Read More: Center for Great Apes, Jane Goodall, Trained Chimpanzees, Television Commercials, Super Bowl Ads, Advertising, Orangutan and Chimpanzee Conservation, Orangutans, Super Bowl Commercials, Chimpanzees, Animals, Green News
Brenda Scott Royce

The half-minute commercial may have generated a few laughs, and somehow even spiked motor oil sales, but the price paid by the animal actors isn't worth it.

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