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Cereal

Kellogg's to Laser Etch their Logo on Individual Corn Flakes

Piers Fawkes | Posted 10.14.2009 | Technology

Read More: Branding, Psfk, Laser, Kellogg's, Brands, Generic Cereals, Breakfast Cereal, Cereal, Technology News
Piers Fawkes

Cereal maker Kellogg's is planning to laser etch its logo on individual Corn Flakes in an effort to set itself apart from imitations and generic brands.

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'Wheaties Fuel' -- Successor to Champions

Christopher Brauchli | Posted 09.20.2009 | Living

Read More: General Mills, Advertising, Cereal, Wheaties, Living News
Christopher Brauchli

In the last year alone, Wheaties' sales have dropped roughly 14 per cent, hardly the performance expected of champions. Hence a new version designed to appeal exclusively to men: Wheaties Fuel.

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Consumers and Cereal Boxes

Christopher Brauchli | Posted 08.30.2009 | Living

Read More: General Mills, Cholesterol, Oatmeal, Kellogg's, Food and Drug Administration, Federal-Trade-Commision, Cereal, Living News
Christopher Brauchli

Recent events suggest that cereal companies may want to return to the days of freebies in boxes instead of health claims on boxes.

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Wheaties - Breakfast of Champions or Just Sea Monkeys?

Fred Hahn | Posted 08.26.2009 | Living

Read More: Athletes, Nutrition, Sea Monkeys, Wheaties, Healthy Eating, Health, Cereal Grains, Health Food, Cereal, Sugar, Living News
Fred Hahn

The real breakfast of champions would consist of real foods - meat, eggs, fish, vegetables and fruit - foods that actually exist in real life.

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