Read More: Challenger Sales, Linkedin, B2b Marketing, Selling, Small Business America, Small Business News
Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.
Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.