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Challenger Sales

Research: LinkedIn Now #1 Tool of Top Sales Reps

John Fox | Posted 03.26.2013 | Small Business
Read More: Challenger Sales, Linkedin, B2b Marketing, Selling, Small Business America, Small Business News
John Fox

Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.

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Marketing's Top Priority Is Not Lead-Gen

John Fox | Posted 10.31.2012 | Business
Read More: Challenger Sales, Marketing, Sales, Content Marketing, Business Tips, Competition, Business Competition, Business News
John Fox

Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.

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