I own a FitBit and have been very involved in sensors for the human body with my volunteer work with TheHumanAPI community, but it was not until I picked up my Google Glass that it dawned on me. 2014 is the year hardware gets its sexy back.
CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies. Here are the ways the CIO can help marketing be more successful.
CIOs must embrace and promote a tighter alignment between IT and business units by understanding new organizational models. In this respect, they must become better businesspeople, not just technical experts.