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Chief Marketing Officer

What Can CMOs Learn From Major League Baseball?

Jeffrey Hayzlett | Posted 11.12.2014 | Business
Jeffrey Hayzlett

What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.

Relational Leadership: Where Relationships Lead and Capital Follows

Robert Hall | Posted 08.25.2014 | Business
Robert Hall

We have transient customers, served by transient employees, working for transient leaders, owned by transient shareholders. Disengagement is overpowering today's leaders.

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

If Your CMO Isn't Social, How Can You Have a Social Business?

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?

The New C-Suite Power Players (INFOGRAPHIC)

Posted 06.26.2012 | Technology

With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...

The Evolution Of The Chief Marketing Officer

Carolyn Heller Baird | Posted 12.18.2011 | Technology
Carolyn Heller Baird

Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals.

Follow-up: What the Gap Needs Now... Will You Give Them Some Love Sweet Love?

Abe Gurko | Posted 10.02.2011 | Style
Abe Gurko

Cool ad spots and viral marketing are a given. But there are several ways to skin a cat, and hopefully the Gap will be firing on all cylinders.

Kirk Brand Coburn, Chief Outsiders: 27 Million And Counting

The Huffington Post/AOL Small Business | Lauren Drell | Posted 07.30.2011 | Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...