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Chief Marketing Officer

If Your CMO Isn't Social, How Can You Have a Social Business?

Jure Klepic | Posted 02.12.2013 | Business
Read More: Social Media, Top CMO, Chief Marketing Officer, Business News, Cmo, Social Business, Business, Influence, Business News
Jure Klepic

If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?

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The New C-Suite Power Players (INFOGRAPHIC)

Posted 06.26.2012 | Technology
Read More: Sponsored Content, Chief Marketing Officer, Big Data, Information, Ibm, Cio, C-Suite, Marketing, Chief Information Officer, Consumers, Corporate, Cmo, Smarter Ideas, Demographics, Binfograph-Ibm1, Technology News

With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...

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The Evolution Of The Chief Marketing Officer

Carolyn Heller Baird | Posted 12.18.2011 | Technology
Read More: Evolution of Chief Marketing Officer, Chief Marketing Officer, Technology, Smarter Ideas, Bblog-ibm10, Global Cmo Study, Cmo Study, Technology News
Carolyn Heller Baird

Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals.

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Follow-up: What the Gap Needs Now... Will You Give Them Some Love Sweet Love?

Abe Gurko | Posted 10.02.2011 | Style
Read More: Bloomberg News, Gap Global Creative Center, Associated Press, Chief Marketing Officer, Gap Global External Affairs, Wall Street Journal, The Huffington Post, Seth Farbman, What the Gap Needs Now Is Love Sweet Love, Kim Kardashian's Wedding, I Mean What, Jezebel, Millennials, Blackbook, Gap, Gap Division, Baby Boomer, Kardashian, The Gap, The Gap Fall 2011, Women's Wear Daily, The Gap Fashion, New Gap Ads, Video, Style News
Abe Gurko

Cool ad spots and viral marketing are a given. But there are several ways to skin a cat, and hopefully the Gap will be firing on all cylinders.

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Kirk Brand Coburn, Chief Outsiders: 27 Million And Counting

The Huffington Post/AOL Small Business | Lauren Drell | Posted 07.30.2011 | Small Business
Read More: Kirk Brand Coburn, Video, Chief Marketing Officer, Running-a-Business, Starting a Business, Chief Outsiders, Cmo, 27 Million and Counting, Small Business Video, Small Business News

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

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