If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?
Read Whole Story
With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...
Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals.
Cool ad spots and viral marketing are a given. But there are several ways to skin a cat, and hopefully the Gap will be firing on all cylinders.
Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...
Get top stories and blogs posts emailed to you each day.