China Marketing

The Mind of Chinese Men: the Anxiety of Disorientation

Tom Doctoroff | Posted 05.03.2008 | Business

Read More: China Business, Chinese Culture, Men, Branding in China, Chinese Men, Psychology, China Marketing, China, Chinese Psychology, Business News
Tom Doctoroff

Confucianism is anti-individualistic. So, too, is its modern incarnation, Chinese communism. Gentle patriotism can quickly morph into bold, ego-affirming nationalism.

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How MNCs Fail in China: Six Common Mistakes

Tom Doctoroff | Posted 04.03.2008 | Business

Read More: China Advertising, Marketing, China Marketing, Multinational Strategy, Advertising, Multinationals in China, China, Business News
Tom Doctoroff

All the strategic insight in the world is useless if multinational corporations fail to understand the operational realities and business potential in China.

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