Chinese Brands

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Chinese Digital Lives: A Parallel Universe of Ambitious Release

Tom Doctoroff | Posted 11.16.2009 | World

Read More: Chinese Brands, China Internet, China Digital Scene, Nike, New Generation Chinese, Chinese Culture, Chinese Mobile Phones, China, Chinese Youth, China Bloggers, Chinese Psychology, World News
Tom Doctoroff

Cyber space is a chance to have a second life. It is a fantasy-driven virtual journey, albeit one that mirrors real world aspirations of "standing out while fitting in."

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China's Milk Scandal: Unharmonious Rumblings

Tom Doctoroff | Posted 11.06.2008 | Business

Read More: Chinese Brands, China Business, Hu Jintao, MNC Brands, International Brands, Milk Scandal, Multinational Brands, China, Harmonious Society, Wen Jiabao, Kidney Stones, Business News
Tom Doctoroff

In the end, the losers in this sorry debacle are Chinese consumers, a striving people who sometimes feel that odds are stacked against them.

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Advertising Agencies in China: Glorious Opportunities, Easily Squandered

Tom Doctoroff | Posted 09.27.2008 | Business

Read More: Digital in China, Chinese Brands, Advertising in China, Advertising, Marketing in China, Post-Olympic Adveritisng, Business News, Deregulation in China, China, Business News
Tom Doctoroff

We in China are optimistic about the nation's ability to morph from the Wild East to a brandscape. However, the mainland market is not an easy nut to crack, and realistic expectations must be set very clearly.

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