Chinese Brands

Chinese Digital Lives: A Parallel Universe of Ambitious Release

Tom Doctoroff | Posted 09.17.2009 | World


Tom Doctoroff

Cyber space is a chance to have a second life. It is a fantasy-driven virtual journey, albeit one that mirrors real world aspirations of "standing out while fitting in."

China's Milk Scandal: Unharmonious Rumblings

Tom Doctoroff | Posted 11.06.2008 | Business


Tom Doctoroff

In the end, the losers in this sorry debacle are Chinese consumers, a striving people who sometimes feel that odds are stacked against them.

Advertising Agencies in China: Glorious Opportunities, Easily Squandered

Tom Doctoroff | Posted 09.27.2008 | Business


Tom Doctoroff

We in China are optimistic about the nation's ability to morph from the Wild East to a brandscape. However, the mainland market is not an easy nut to crack, and realistic expectations must be set very clearly.