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Chinese Consumer

The Top Ten Myths of Modern China

Tom Doctoroff | Posted 07.18.2012 | Business
Tom Doctoroff

China will not implode. Its road to superpower status will be bumpy, even rocky in parts, but the fundamentals of sustained macroeconomic expansion are in place and, for the large part, enduring. Here are 10 popular misconceptions about China.

Second Wives and China's Booming Luxury Market

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

In China, romantic love competes with that transactional element in a society where people are insecure because their individual interests are not institutionally protected.

The Chinese Consumer: Still Projecting and Protecting

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.