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Chinese Consumers

How Marketers Can Win During China's "Recession"

Tom Doctoroff | Posted 06.10.2009 | Business

Read More: Cisco, Confucianism, Family Harmony, Chinese Consumers, Anta, Recession Fears, Migrant Workers, China Mobile, China, Recession Marketing, Economic Anxiety, Stability, Ajinomoto, Business News
Tom Doctoroff

China's recessionary environment has yielded a new conservatism that will not dissipate until vigorous growth is restored.

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Chinese Consumers: On Rocky Shoals but Not Shipwrecked

Tom Doctoroff | Posted 12.18.2008 | Business

Read More: Chinese Economy, The Chinese Middle Class, Premium Brands in China, Chinese Consumers, Economic Crisis in China, China, Chinese Mass Market, Business News
Tom Doctoroff

This is the first time in history in which a Chinese middle class of broad scale (125-150 million people) has confronted a global economic shock, begg...

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Our Enduring Competitive Edge

Jeremy Haft | Posted 07.15.2008 | Business

Read More: Recalls, Competitiveness, Trade, Supply Chain, Heparin Recall, US Exports, China, Chinese Imports, Chinese Consumers, China Products, China Economy, U.S. China Economy, Business News
Jeremy Haft

The rash of product recalls reveals that China is not the manufacturing juggernaut we fear -- and that America has an edge we tend to overlook.

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Automakers view China as one of the top markets in world

AP | JOE McDONALD | Posted 04.28.2008 | Business

Read More: China, Automakers, Carmakers, Auto Industry, Chinese Consumers, Chinese Customers, Business News

BEIJING — Automakers issued ambitious forecasts Sunday of up to 65 percent sales growth in China's booming market this year _ a striking contras...

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Nike, Adidas Woo Chinese Shoppers With Customized Gear

Wall Street Journal | Sky Canaves | Posted 03.28.2008 | Business

Read More: Chinese National Pride, Adidas, Lucky Cloud, Beijing Olympics, Nike, 2008 Beijing Olympics, Chinese Consumers, Chinese Style, Sportswear, Business News

The latest battle in the global sneaker wars is figuring out what a "Chinese" style looks like. In efforts to woo China's consumers, Nike Inc., the c...

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