Chinese Consumers

How Marketers Can Win During China's "Recession"

Tom Doctoroff | Posted 06.10.2009 | Business


Tom Doctoroff

China's recessionary environment has yielded a new conservatism that will not dissipate until vigorous growth is restored.

Chinese Consumers: On Rocky Shoals but Not Shipwrecked

Tom Doctoroff | Posted 12.18.2008 | Business


Tom Doctoroff

This is the first time in history in which a Chinese middle class of broad scale (125-150 million people) has confronted a global economic shock, begg...

Our Enduring Competitive Edge

Jeremy Haft | Posted 07.15.2008 | Business


Jeremy Haft

The rash of product recalls reveals that China is not the manufacturing juggernaut we fear -- and that America has an edge we tend to overlook.

Automakers view China as one of the top markets in world

AP | JOE McDONALD | Posted 04.28.2008 | Business


BEIJING — Automakers issued ambitious forecasts Sunday of up to 65 percent sales growth in China's booming market this year _ a striking contras...

Nike, Adidas Woo Chinese Shoppers With Customized Gear

Wall Street Journal | Sky Canaves | Posted 03.28.2008 | Business


The latest battle in the global sneaker wars is figuring out what a "Chinese" style looks like. In efforts to woo China's consumers, Nike Inc., the c...