I bought some underwear the other day at Walmart. I felt pretty good about the price. The package of three was a national name, all cotton. It was che...
BEIJING (Reuters) - General Motors Co. and its local partners, intensifying competition in China in the no-frills car market, on Sunday formally opene...
The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful ...
Parking spaces are far and few in between. Highways are choked with bumper-to-bumper traffic. Even car washes are rare. Still, people buy. The question is, "Why?"
China's technologically liberated consumers are ready for a digital commercial revolution. But manufacturers and their communications partners are letting them down by not approaching the sector strategically.
Sustainable 21st century growth will be achieved if, over time, America increases savings and long-term investment and China reduces saving rates and ...
Marketers must realize that, as incomes rise, the Middle Kingdom will become more modern, more international, but not more Western. Goods must be positioned in accordance with cultural imperatives.
This is the first time in history in which a Chinese middle class of broad scale (125-150 million people) has confronted a global economic shock, begg...
The latest battle in the global sneaker wars is figuring out what a "Chinese" style looks like.
In efforts to woo China's consumers, Nike Inc., the c...