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Chinese Individualism

American-Style Individualism in China? Looks Deceive

Tom Doctoroff | Posted 05.17.2012 | World
Tom Doctoroff

Surely the forces of change are reshaping the Chinese psyche. Surely people, once suppressed by colorless conformity, are embracing individualism. Sorry, but no.

China's New Middle Class: Constants and Variables

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

China's middle class, a modern force with timeless cultural imperatives, will reshape the world. To harness its spending power, marketers must realiz...