The Chinese Consumer: Still Projecting and Protecting
Tom Doctoroff
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Posted 05.25.2011
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World
Read More:
Digital in China,
Risk Avoidance,
Changhong TCL,
Handycam,
Tcl,
Status Projection,
Changhong,
On-Line Anonymity,
Kaixing Wang,
Chinese Digital Liberation,
Chinese Consumer,
Public Display in China,
Beauty Products in China,
Chinese Mass Market,
Pizza Hut,
Safety in China,
Sports Cars,
Nokia,
Baby Formula,
Ford,
On-Line Games,
Twitter,
Haier,
Iac,
Internalized Benefit,
Facebook,
Haagen Dazs,
Bmw,
Sony,
Mercedes,
Autos in China,
Externalized Benefits,
Beer in China,
Chinese Middle Class,
Starbucks,
Chinese Purchasing Power,
Chinese Savings Rates,
Weibo,
Safeguard,
World News
Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.
