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Chip Bergh

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

11 Reasons Why You Need Do To Wash Your Jeans More Than Once A Year

Ronna Benjamin | Posted 08.06.2014 | Fifty
Ronna Benjamin

Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn't washed the jeans he was wearing in a year. Really, a whole year.

Why CEOs Oppose HIV Travel Bans: They’re Bad for Business

Chip Bergh | Posted 01.28.2013 | Impact
Chip Bergh

More than 30 million people could be denied entry, detained or deported from 45 countries worldwide. They are neither terrorists, criminals nor drug dealers. The reason? They live with HIV.