Pope Francis could use the choice of his name to recall the message of St. Francis' teaching on the holiness of self-chosen poverty, not just for individuals but especially for the church which claims to represent the message of Jesus himself.
The only theology John the Baptist offered were the directives to repent and to give away our wealth, retaining only what we truly need. ... The truth about that wealth was so deep and clear in the eyes of God that it was at the heart of Christ's message.
Few Christians abandon everything for the Gospel's sake. Most of us simply fit our Christianity into the open spots on our calendars. But Jesus links the life of discipleship with his own path.