The Changing Face of Purpose In 2012
Carol Cone
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Posted 03.13.2012
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Impact
Read More:
Cause Marketing,
Citizen Consumers,
Purpose,
Responsible-Business,
Social Issues,
Impact News
With the upheaval of last year still fresh in our minds, leading brands and corporations must learn to act in concert with citizen consumers, taking their concerns, and their collective power, seriously.
