There are a lot of things that are popular and commercial, but aren't very good. Or are just good enough. Consider Justin Bieber: It's not that the kid isn't talented; it's that he's only just talented enough.
All great movies -- and great movie endings -- stay in our memories as normal or indifferent ones never could. They're like great taglines -- their strength lies in the very fact that we can't forget them.
It was supposed to be a documentary about the dead zones in the Chesapeake Bay. But the material he was reading about the pollution of the bay was too scary. So director Barry Levinson made a horror movie instead: The Bay.
Every 10 years, leading film critics around the world choose a list of top films. While the Top 10 changes, one thing has long remained unchanged: Citizen Kane is the greatest film ever. But The Godfather is doing some creeping of its own.
I worked for Bingham from 2008-2010 and learned some of life's greatest lessons: Don't buy cheap coffee, always use a French press, and lie when someone asks you if you've seen Citizen Kane and you haven't.