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Cluetrain

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

New Internet Manifesto Backed by World Economic Forum... and You?

Juliette Powell | Posted 05.25.2011 | Politics
Juliette Powell

A post by the World Economic Forum led me down the rabbit hole to a new Internet Manifesto on 'how journalism works today.' I wondered what Huffington Post readers would think of the top 5 declarations.

The Illusion of Corporate Transparency: The Cluetrain Manifesto 10 Years Later

Andrew Cherwenka | Posted 05.25.2011 | Business
Andrew Cherwenka

Ten years ago today, a hopefully prophetic obituary for the pre-internet business power structure, The Cluetrain Manifesto, was published. A decade later, in many key ways, it's still business as usual.