I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?

Some might see the notion of belief as a non-strategic, softer side of business. That couldn't be more wrong. Belief is the essential ingredient for winning. Look at these three common scenarios. See how belief made the difference.

I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The pi...

A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the roadmap says is needed and what the company can actually provide.

Working closely with your family instills everything you do with a passion that comes from helping those you care about most.

Q&A: Who in the market is "getting it right"? Steve Rosenbaum: When you look out into the marketplace right now are there a couple of companies that ...