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CMO Peer Groups

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?