Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.
I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.
CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies. Here are the ways the CIO can help marketing be more successful.
The era of the connected consumer is forcing many media organizations to rethink not only how they operate but also how they remain relevant. Today's audiences are exposed to more content across more channels than ever before.
Some might see the notion of belief as a non-strategic, softer side of business. That couldn't be more wrong. Belief is the essential ingredient for winning. Look at these three common scenarios. See how belief made the difference.
A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the roadmap says is needed and what the company can actually provide.