You have to be consistent in how you present yourself -- to the point where you don't mind being "guilty of repeating yourself." If you abandon the consistency, people will get confused and the perception you are trying to change will get muddied by conflicting evidence that you are just the same as you were.
Genuinely apologizing is one of the most magical healing, restorative gestures a person can make. Without the apology, there is no recognition or acknowledgement that mistakes have been made, there is no announcement that you intend to change, and most importantly, there is no emotional contract between you and the people you care about.
Spain is unlikely to become a real democracy in the absence of major changes in the operating system or an upgrade of the operating system itself. It is not possible to understand this statement without having a thorough comprehension of the character or in other words idiosyncrasy of Spaniards as a people.