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Coca Cola

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 12.23.2014 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

Signs of Life at Blackberry

Ira Kalb | Posted 12.22.2014 | Business
Ira Kalb

Just when many had considered Blackberry dead, it is showing signs of life. The company took a wrong turn when it lost its focus and tried to chase the consumer market that rapidly became the domain of the iPhone and Android platforms.

Coca-Cola Workers No Longer Have To Listen To Voice Mails And We're All Jealous

The Huffington Post | Jillian Berman | Posted 12.22.2014 | Business

Voice mail is dying, and the world’s largest soda maker just pounded another nail in its coffin. As of last month, most employees at Coca-Cola...

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 12.07.2014 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Coke Is Going To Try And Sell You Milk

The Huffington Post | Jillian Berman | Posted 12.01.2014 | Business

Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. It's called milk. It comes from cows. Coke'...

Wyclef Jean on His New Single 'Divine Sorrow' With Avicii

Jeryl Brunner | Posted 11.24.2014 | Entertainment
Jeryl Brunner

Last week Wyclef Jean released his new single, "Divine Sorrow." He collaborated on the song with famed electronic music DJ and producer Avicii. Procee...

Athletes and Celebrities Are Exploiting Our Youth

Nicholas Ferroni | Posted 11.24.2014 | Healthy Living
Nicholas Ferroni

As someone who has dedicated his life to preparing his students to live active and full lives, I can't bite my tongue any longer. I can't remain silen...

Big Soda's Grip Fizzles as Berkeley Passes a Soda Tax

Nancy Huehnergarth | Posted 11.07.2014 | Healthy Living
Nancy Huehnergarth

Big Soda's obscenely expensive winning streak has fizzled out. Berkeley, California has become the first city in the nation to pass a sugary drink tax specifically designed to reduce consumption.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 11.04.2014 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

Coke Is Targeting Nations That Don't Have An Obesity Epidemic... Yet

Bartow J. Elmore | Posted 11.26.2014 | World
Bartow J. Elmore

The idea that Coke could simply abandon its top full-calorie brands and still offer a healthy portfolio to investors was absurd. So the company turned to overseas markets to make up for lost revenue at home by selling more Coca-Cola abroad, in places like India, where the company happily reported caloric beverages enjoying double-digit growth in 2012.

#ShareaCondom Campaign Proves (Safe) Sex Sells

Eva McEnrue & Mel Owens | Posted 12.23.2014 | Comedy
Eva McEnrue & Mel Owens

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

Was Mark Cuban "For Real" or Just Trying to Sell a Product?

Marquis Cabrera | Posted 12.19.2014 | Technology
Marquis Cabrera

Is Mark Cuban just trying to get people to download his app, or is he for real? Is there really a dark side to participating in the sharing economy?

Hunter Stuart

Activism Or Greenwashing? Giant Companies Bankroll New Social Good Platform

HuffingtonPost.com | Hunter Stuart | Posted 10.14.2014 | Business

A recently launched news site wants to rally millennials to save the planet. But first, it has to find a way to reconcile its mission with the massive...

The World's Most Closely Guarded Recipes

The Daily Meal | Posted 12.01.2014 | Taste
The Daily Meal

We'll never know for sure exactly what goes into these foods and drinks.

Across Africa, Coca-Cola Is Empowering Women -- to Sell Coke Products

The GroundTruth Project | Posted 11.30.2014 | Impact
The GroundTruth Project

Watchdogs say the project, ironically called the Banking on Women initiative, is merely a savvy way for Coca-Cola to increase its own reach in the country while diverting so-called development funding from the International Finance Corporation, a subsidiary of the World Bank, to subsidize Coca-Cola's profit-seeking activity.

Climate Change This Week: 400,000 Call For Climate Action, Hottest August on Record and More!

Mary Ellen Harte | Posted 11.26.2014 | Green
Mary Ellen Harte

Today, the Earth got a little hotter, and a little more crowded. California Gov. Jerry Brown signed a package of bills to promote more CA electric cars, while New York Mayor Bill de Blasio unveiled plans for $1 billion in energy retrofits for municipal buildings and pressuring landlords into reducing energy use.

Soda Pledge States the Obvious: We Will Continue to Drink Less Soda

Michael F. Jacobson | Posted 11.26.2014 | Healthy Living
Michael F. Jacobson

I don't begrudge the soda executives their photo op with former President Clinton. But if the companies were really serious about reducing Americans' caloric intake from beverages, they would stop reflexively fighting sensible public health measures, such as taxes, warning labels, and limits on sugars in beverages, that would drive down consumption by 75 percent.

Why Are The Girl Scouts Getting Into the Sugar Bomb Beverage Business?

Laurie David | Posted 11.25.2014 | Healthy Living
Laurie David

The controversy over the Girl Scouts using cookie sales to raise funds may be nothing new, but a new arrangement with Nestlé steps way over the line in its willingness to compromise our children's health for the sake of corporate profits.

Soda Giants Vow To Make Big Change

AP | By CANDICE CHOI | Posted 09.24.2014 | Business

NEW YORK (AP) — Coke, Pepsi and Dr Pepper say they'll work to reduce the calories Americans get from beverages by 20 percent over the next decade by...

Surge Soda Is Back! (And Has Already Sold Out Once)

The Huffington Post | Carly Ledbetter | Posted 09.16.2014 | Taste

It's basically the Coca-Cola version of Mountain Dew.

Big Soda's Open Letter to San Francisco on the Soda Tax

Nancy Huehnergarth | Posted 11.09.2014 | Healthy Living
Nancy Huehnergarth

Hello San Franciscans, We surely speak for everyone when we say that taxing sugary drinks is a horrible idea -- especially for those of us in the sod...

Berkeley vs. Big Soda

Robert Reich | Posted 11.08.2014 | Politics
Robert Reich

Four years ago the Supreme Court decided corporations were people under the First Amendment, entitled to their own freedom of speech. Since then, Big Soda has poured a fortune into defeating ballot initiatives to tax or regulate sugared drinks.

Coke Has To Put On The Red Light

The Huffington Post | Harry Bradford | Posted 09.06.2014 | Business

Some Coke cans in the U.K. will soon get marked with a red dot because of the drink's high sugar content. The labels are part of a voluntary progra...

Addressing the World's Water Challenges Demands Business Collaboration

Michael Green | Posted 11.04.2014 | Green
Michael Green

Many of the great challenges faced by humanity, such as climate change, energy security, and food security, cannot be managed without also ensuring that our citizens have access to reliable water and sanitation services.