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Coca Cola

Huge Brand's Super Bowl Commercial Whiff

The Huffington Post | Alexis Kleinman | Posted 02.06.2013 | Technology

Coke tried to make its mark on this year's Super Bowl with an interactive commercial, but things did not go as planned. The commercial showed three...

What Marketers Can Learn From Lance Armstrong

Jack R. Miles | Posted 04.03.2013 | Business
Jack R. Miles

Just because your brand has equity which has been built up over a long period of time, this does not mean its reputation is safe. Reputation can be tarnished in the blink of an eye, often to the point of no return.

The Best 2013 Super Bowl Ads Compilation (VIDEO)

Shira Lazar | Posted 04.03.2013 | Sports
Shira Lazar

More and more brands are putting their biggest Super Bowl ads up on YouTube before the big game is even played. What's Trending has gone around and found all the hottest, must-see Super Bowl 47 commercials and put them all together in one massive compilation.

Are These the Top 3 Best Super Bowl Ads of All Time?

Shira Lazar | Posted 04.03.2013 | Sports
Shira Lazar

We put a selection of the biggest Super Bowl ads from the game's broadcast history on our Facebook page and asked YOU to vote on your favorites. And now we have them -- the All Time Top 3 Super Bowl Ads.

The Best Underwear Super Bowl Commercials

Michael Kleinmann | Posted 04.01.2013 | Sports
Michael Kleinmann

These ads are for some of our favorite things: beer, cars and.. career search sites? We had only one rule in picking out our favorites, and that was the commercial could not be an underwear advertisement (eyes on you, Beckham).

WATCH: New Coke Ad Shows Man Giving $1,000 To Strangers, Other Kind Acts

The Huffington Post | Eleanor Goldberg | Posted 01.29.2013 | Impact

Giving out $1,000 to strangers is a bit bananas. But that’s the exact level of crazy Coke sought out to feature in its campaign promoting random act...

Wine Is Healthier Than Coke

Stanton Peele | Posted 03.31.2013 | Healthy Living
Stanton Peele

We confront an era when we have to eliminate the ubiquity of sugary drinks -- including even fruit juice. And, then, what will we drink? Bittman makes clear that it should be water. That's one possibility.

New Report: Big Food Co-Opts Nutrition Group's Message

Kristin Wartman | Posted 03.30.2013 | Food
Kristin Wartman

It's no surprise that Americans are confused about nutrition. Various industries co-opt the word "nutrition" and change its meaning, and Big Food companies also recruit America's nutrition professionals to spread their gospel

Taylor Swift To Work For Coke

Posted 02.27.2013 | Taste

AdAge reports that Taylor Swift has inked an endorsement deal with her favorite soda, Diet Coke, making her a brand ambassador for the calorie-free so...

The Coca-Cola Company and Resilience

Muhtar Kent | Posted 03.29.2013 | Business
Muhtar Kent

History has shown us, time and again, that the world's most resilient organizations are those that do more than just prepare for change and turbulence. Instead, they see -- and seize -- opportunity in the eye of the storm.

According to Kids, Coke and the Critics Are Missing the Point

Rose Cameron | Posted 03.29.2013 | Business
Rose Cameron

The industry doesn't get it. Not many kids crave Coke or sip it from that iconic bottle because it is 'sugar and fizzy water,' they love or loved Coke because of its marketing.

Bearing With Coke: Soft Drinks, Hard Choices

David Katz, M.D. | Posted 03.28.2013 | Healthy Living
David Katz, M.D.

I share my colleagues' visceral opposition to everything Coke. But I think we may be letting our abdominal viscera get the better of vital organs situated higher up.

How Big Soda Co-Opted the NAACP and Hispanic Federation

Nancy Huehnergarth | Posted 03.27.2013 | Taste
Nancy Huehnergarth

It seems unconscionable that the NAACP and the Hispanic Federation are supporting Big Soda rather than their constituents' health -- particularly when their communities have been disproportionately impacted by obesity and related chronic disease like diabetes, heart disease, asthma and certain cancers.

Without Real Change, New Coke Ad Bubbles With Hypocrisy

Dr. Harold Goldstein | Posted 03.26.2013 | Taste
Dr. Harold Goldstein

If Coca-Cola is serious about making a genuine contribution to solving the nation's obesity epidemic, here are seven steps that will put substance behind their latest campaign.

Coca-Cola Makes You Thin?

Derek Beres | Posted 03.24.2013 | Healthy Living
Derek Beres

You would think that half a century would be enough time for a company that brands itself as a nutritional innovator to keep up with the science, but in its new anti-obesity commercial, "Coming Together," Coke continues avoiding the real issues of obesity.

Thousands Of Workers Strike At Coca-Cola Factories

AP | Posted 01.21.2013 | Business

BERLIN -- Thousands of Coca-Cola employees in Germany are staging short-term warning strikes this week in a dispute over wages. Workers at two Coca-C...

WATCH: 'Honest' Version Of Coca-Cola's Anti-Obesity Ad

Posted 01.17.2013 | Food

Coca-Cola's first anti-obesity ad was released this week. Here it is: The spot gives Coca-Cola a lot of pats on the back for things like listin...

Fact Check: Coca-Cola's New Anti-Obesity Ad

Posted 01.17.2013 | Healthy Living

Coca-Cola's first "Coming Together" advertisement -- aimed at addressing the company's role in obesity in America -- was released this week. And with ...

Coke's Ad on Obesity Is Brilliant

Nancy Huehnergarth | Posted 03.18.2013 | Healthy Living
Nancy Huehnergarth

Obesity prevention funders can continue to fund dozens of small local or regional anti-soda/anti-junk food campaigns that will have limited impact. Or, they can try something different -- like banding together and funding one brilliant national counter-marketing campaign.

Coca-Cola Addresses Controversy For First Time

AP | By CANDICE CHOI | Posted 03.16.2013 | Business

NEW YORK (AP) — Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves...

Coke's 'Doc Pemberton' May Actually Be Disgraced Confederate General

The Huffington Post | Ryan Grenoble | Posted 12.28.2012 | Business

When the Coca-Cola Company launched "New Coke" in 1985, it hoped its updated take on the iconic soda would re-energize sales. Instead, consumer reacti...

Top 10 Sustainable Business Stories of 2012

Andrew Winston | Posted 02.22.2013 | Green
Andrew Winston

We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. Let's look at some top macro- and company-level stories.

An Open Letter to LeBron James

Abdulrahman El-Sayed | Posted 02.11.2013 | Healthy Living
Abdulrahman El-Sayed

You should be a role model for what good health and regular exercise can do. But instead, you're doing the opposite by representing Coca-Cola and McDonald's.

Beyonce's $50 Million Deal

The Huffington Post | Kia Makarechi | Posted 12.10.2012 | Entertainment

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and a new com...

Soda Industry Grapples With New Ban

Reuters | Posted 02.27.2013 | Small Business

By Joseph Ax NEW YORK, Dec 5 (Reuters) - Soda makers and restaurants say they will face daunting logistical hurdles such as needing to...