The Pleasure of Guilt
Ravi Dhar
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Posted 05.05.2012
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Business
Read More:
Guilty Pleasure,
Marketing,
Cognitive Behavior,
Guilt,
Emotion,
Consumption,
Hedonism,
Guilt Enhances Enjoyment,
Business News
We conducted a series of five experiments to test the relationship between guilt and pleasure, and in every instance we found that those who felt guilty also experienced the greatest enjoyment.
