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Cognitive Biases

The New (Malevolent) Ageism

Wray Herbert | Posted 05.22.2013 | Science
Wray Herbert

The elderly have never been honored in American society. They have more often been stereotyped, stigmatized and pitied. And according to Princeton University psychological scientist Susan Fiske, this unfair ageist stereotyping could become even darker with the new influx of seniors.

How Do We Humans Ever Make Good Decisions?

Dr. Jim Taylor | Posted 04.25.2013 | Science
Dr. Jim Taylor

Of course, there is no way we can completely resist all the genetic, neurological, psychological, emotional and social forces that influence our decision making. But a few simple steps can prevent us from making truly appalling decisions.

The Two Faces of Attractiveness

Wray Herbert | Posted 04.16.2013 | Science
Wray Herbert

Attractiveness is the modern equivalent of what our ancient ancestors saw as trustworthy and safe, so we would expect any deviation in the faces we actually know to diminish attractiveness. Yet a huge amount of research says the opposite.

The Principle of Charity

Jonathan Haber | Posted 12.27.2012 | Politics
Jonathan Haber

Even if this election ends in a victory for the president, it's worth examining whether embracing our biases (and re-enforcing them by surrounding ourselves with people and media that confirm them) is ultimately good for us as individuals, party loyalists or citizens of the nation.

Bias Always Hurts the One You Love

Jonathan Haber | Posted 12.16.2012 | Home
Jonathan Haber

Before deciding that a campaign based on accusations of dishonesty must work, it might be worth checking your own biases at the door, at least long enough to ensure they are not leading you, your cause and your candidate over another cliff.

Cornfield Creek Diary: Collision and Solidarity

Wray Herbert | Posted 10.24.2012 | Healthy Living
Wray Herbert

Neighbors lingered a long time on the lawns and street, long after the emergency workers and police had left. There was nothing we could do to help, but nobody seemed quite ready to give up the sense of solidarity that emerges around such threatening experiences.

Is Your Immune System Prejudiced?

Wray Herbert | Posted 02.05.2012 | Healthy Living
Wray Herbert

It's been known for some time that our heightened vigilance can trigger a biological response as well. We're heading into flu season now, so we're primed to be circumspect, and this in turn puts the body's disease-fighting cells on high alert. But does it also work the other way around?

Why We Like Apple More Than Microsoft

Dr. Jim Taylor | Posted 09.21.2011 | Healthy Living
Dr. Jim Taylor

Unfortunately, there is no magic pill that will inoculate us from these cognitive biases. But we can reduce their power over us by understanding these distortions.

Border Bias: When We Think State Lines Can Protect Against Disasters

Wray Herbert | Posted 11.17.2011 | Healthy Living
Wray Herbert

We think of Spokane and Olympia as psychologically close because they're both in Washington, even though Olympia is actually much closer to Portland, Ore. The mapmaker in our neurons favors the category over actual proximity.

Why Do Smart People Make Dumb Decisions?

Dr. Ali Binazir | Posted 11.17.2011 | Healthy Living
Dr. Ali Binazir

Psychologists who've studied our decision-making processes have observed cognitive biases that tend to get us in trouble. These biases don't make you a bad person, they just make you human.