Why We Focus More on Stuff than on Non-Stuff
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When it comes to green, a topic I've been thinking a lot about in the past few years, there's one important bias that comes to mind (a bit similar what I wrote about in a previous article on HuffPo Green) and that I think should be more widely known. It's our tendency to favor the visible over the invisible (or at least, what is less obvious, out of sight).
Graham Hill | Posted 06.12.2008 | Green