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Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Coke Is Paying Expat Employees To Deal With Pollution

The Huffington Post | Jonathan Feldman | Posted 07.17.2014 | Green

As a child, maybe you were asked on the playground how much money you would have to be paid to eat a bug or do something gross. Well, what if someone ...

Working Off a Coke: Warped Logic at Its Finest

Ayala Laufer-Cahana, M.D. | Posted 06.25.2014 | Healthy Living
Ayala Laufer-Cahana, M.D.

The ad imagines what would happen if people paid for their can of Coke by working off the calories it contains. It shows that people are different, but on average, working off a can of soda takes just 23 minutes of cycling.

In the Future Will Shopping Be a Thing of the Past?

Mike Cassidy | Posted 06.16.2014 | Technology
Mike Cassidy

When you read about our inevitable march to a world dominated by connected devices, you start to get the idea that when it comes to the Internet of Things, actual shopping might become a thing of the past.

Lawsuit Could Open Door For Litigation Against Deceptive Labeling

AP | SAM HANANEL | Posted 06.12.2014 | Green

WASHINGTON (AP) — Coca-Cola's version of pomegranate juice is not quite the real thing, and a competitor has another chance to prove it in court. T...

UPDATE: Coke To Drop Controversial Ingredient Entirely

AP | By CANDICE CHOI | Posted 07.05.2014 | Healthy Living

NEW YORK (AP) — Coca-Cola says it will drop a controversial ingredient from all its drinks that contain it, not just Powerade. The At...

5 Famous Coca-Cola Myths That You've Probably Heard

The Daily Meal | Posted 05.25.2014 | Taste
The Daily Meal

Have you heard that Coca-Cola spelled backwards is actually a secret anti-Muslim message written in Arabic?

Convenience Stores: C Is for Conundrum

Jeff Ritterman, MD | Posted 05.14.2014 | Healthy Living
Jeff Ritterman, MD

Is it possible to save our teens from the adverse health impacts of sugary drink consumption without destroying the livelihood of the C-store shopkeeper? What kind of transformation of the C-store would be needed for this to happen?

Coca-Cola Hilariously Reminds Us Why We Should Be Quiet At The Movies

The Huffington Post | Tyler McCarthy | Posted 03.13.2014 | Entertainment

There's nothing more annoying than loud people in a movie theater. If common decency hasn’t taught people to be quiet at the cinema, perhaps this fa...

Bad News For Coca Cola

AP | By CANDICE CHOI | Posted 04.20.2014 | Business

NEW YORK (AP) — Coca-Cola's fourth-quarter profit fell as the world's biggest beverage maker once again sold less soda in North America. ...

America the Beautiful for the 21st Century

Raul A. Reyes | Posted 04.15.2014 | Latino Voices
Raul A. Reyes

So Coke's commercial truly reflects our nation's past, present and future. What's wrong with that?

Republican Rebranding a Massive Failure

Dale Hansen | Posted 04.13.2014 | Politics
Dale Hansen

Priebus can cut off contact with liberal media outlets to protest claims that he feels are unjust; however, if he is truly dedicated to reestablishing the Republican Party, he could start by looking in the mirror first because as these examples show there is nothing the liberal media can say that will make Republicans look worse than their own actions do.

Three Companies Get it Right

Richard Robbins | Posted 04.07.2014 | Business
Richard Robbins

Their forward-looking leaders recognized that, in fact, the biggest risk you can take is not taking risks.

Cheerios Embraces Ethnic Norm Shifting, But There Are Brand Missteps

Stephen Palacios | Posted 04.06.2014 | Black Voices
Stephen Palacios

Everyone is talking about Cheerios! The New York Times (article), Fox News, MSNBC and others have made an inter-ethnic family the cause de jour (MSN...

A Beautiful Ad for 'America the Beautiful'

Sayu Bhojwani | Posted 04.05.2014 | Media
Sayu Bhojwani

Here's what I loved about that ad: It wasn't just multiracial people drinking cans of Coke. It integrated the languages and sounds that help make America beautiful. Whatever you think of Coca-Cola and its products, it's hard not to celebrate the ways in which the diversity of America is truly integrated into the ad.

What Coke's 'America The Beautiful' Ad Did Better

The Huffington Post | Antonia Blumberg | Posted 02.03.2014 | Religion

To be fair to all the advertisers and media pioneers who have attempted over the years, depicting diversity can be tricky. It's easy enough to throw p...

In Heroic Move, Coke Sacrifices Itself, Saves Country From Obesity

Christina Pesoli | Posted 04.05.2014 | Comedy
Christina Pesoli

From banning sodas larger than 16 ounces to proposals to tax sugary drinks, nothing has succeeded in prying the Big Gulp from Americans' fleshy fingers... until last night.

The Fanciest Coca-Cola Glass We Have Ever Seen

Posted 01.31.2014 | Taste

Look out wine, Coca-Cola's moving in on your turf.

Olympic Sponsors Were Warned About Sochi; Now McDonald's and Coca-Cola Are Having a PR Nightmare

Michelangelo Signorile | Posted 03.30.2014 | Gay Voices
Michelangelo Signorile

LGBT activists are making it clear that American companies can no longer get away with tacitly supporting foreign regimes that are brutalizing LGBT people. The backlash against such companies is probably only just beginning and will last long after Sochi.

Coke Split In Two

Reuters | Posted 02.12.2014 | Business

Dec 12 (Reuters) - Coca-Cola Co said it would divide its North American business into two units, as part of its plan to return to a franchise model ...

The Dark Side of Coca-Cola's Healthy Brands

Ocean Robbins | Posted 02.04.2014 | Green
Ocean Robbins

In the last few years, sales of natural and organic foods have become big business. Annual revenues have nearly tripled since 2001, and they now exceed $91 billion. Healthy food isn't just for hippies any more, and corporate America wants in on the action.

Coke Suspends Ad Campaign For Best Reason You Could Imagine

The Huffington Post | Eleanor Goldberg | Posted 11.27.2013 | Impact

Even while Coke sales are declining, the soft drink giant is still putting its advertising on hold to focus on a more important cause. Coca-Cola an...

New Soda Tax Makes Mexico a Leading Guardian of Public Health

Larry_Cohen | Posted 01.25.2014 | World
Larry_Cohen

Other countries understand the toll that rising rates of diabetes, heart disease and other chronic conditions are having on the health of their people and on national medical costs.

6 Food Facts You Never Saw Coming

The Huffington Post | Liat Kornowski | Posted 11.21.2013 | Taste

How much chocolate is lethal for humans?

What Coke And Pepsi Don't Want You To Know

www.upworthy.com | Posted 01.13.2014 | Business

Would you be freaked out to find a soda full of dirt? Well, imagine how the farmer felt when he saw his land full of soda, so to speak....