Last week, antique hunter Cliff Kluge thought he may have found the secret recipe for Coca-Cola. So he put the recipe on eBay for a "Buy Now" price of...
Cliff Kluge, a Georgia resident who loves finding and selling antiques, thinks he may have stumbled on a huge treasure: a copy of Coca-Cola's top secr...
In creating products that will sell consistently, food manufacturers learned to walk a line between the extremes of an exciting first bite or sip and the utterly familiar. More than any other product, Coke had mastered this balancing act.
It might be one of the most closely guarded secrets in the soft drink industry.
But the cat might be out of the bag.
On "This American Life" this we...