According to an unpublished study by two University of Vanderbilt researchers, college coaches are worth the money because of the revenue these coaches bring to the university. The study reaches this conclusion by comparing the salaries paid to college football coaches to the salaries paid to CEOs of public companies.
College athletics produce millions in revenue for their colleges, but the stars of the game cannot receive compensation commensurate with their contribution to the entertainment they provide. It is a sweet deal for colleges. The Northwestern case, however, has nothing to do with the fairness of NCAA regulations.