iOS app Android app


The Psychology of Color in Marketing and Branding

Gregory Ciotti | Posted 07.18.2014 | Business
Gregory Ciotti

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a selection of the most reliable research on color theory and persuasion.

The Best Paint Colors for Every Type of Kitchen | Posted 07.11.2014 | HuffPost Home

Painting your kitchen walls is one of the quickest, and easiest ways to re-do a kitchen. Before you rush out and buy gallons of paint, think carefully about what your dream kitchen looks like.

Drop Into Your Ancientness

Miriam Ava | Posted 06.18.2014 | Arts
Miriam Ava

walk the lavender fields of Provence through the grains of earth at lilac dawn when clouds are opalescent air barefoot drop into the sweetness tha...

The Best Fans From Every World Cup Nation

The Huffington Post | Amanda Golden | Posted 06.17.2014 | World

Competition is fierce at the 2014 FIFA World Cup, and not only on the field. As fans from around the world cheer on their teams, each nation appears t...

Heal With Colors

Sriya Chakravarti | Posted 06.12.2014 | Healthy Living
Sriya Chakravarti

"The purest and most thoughtful minds are those which love color the most." Colors are therapeutic. They have a direct effect on our mood, and well be...

Over 300 Years Ago, An Artist Created And Documented Every Color You Can Think Of

The Huffington Post | Katherine Brooks | Posted 05.08.2014 | Arts

Thanks to Pantone, the contemporary authority on all things color, we have a way of documenting the chromatic flow -- all 2,100 hues it's gleaned from...

The Color Wars

John Feffer | Posted 04.08.2014 | World
John Feffer

The use of colors to identify the sides in a conflict is certainly nothing new. The U.S. Civil War was a contest between the Union blues and the Confederate grays. The Russian civil war following the Bolshevik revolution of 1917 pitted the Reds against the Whites.

6 Foolproof Paint Colors You Can't Screw Up, So Stop With The White Already

Posted 01.23.2014 | HuffPost Home

If you've lived with white walls for a bit too long, yet kind of freak out when presented with paint color choices, we know that you're not suddenly g...

Autumn Considerations

Mimi Raad | Posted 12.08.2013 | Style
Mimi Raad

It's Autumn. Temperatures are dropping and the sky is changing color. "What to wear" becomes more critical under uncertain skies.

Here's What Your Favorite Color Really Means (NEW BOOK)

Posted 09.25.2013 | Books

Masculinity, The Democratic Party, the sky, the ocean, and so many things in between: what does the color blue mean to you? The connotations have accu...

10 Ways To Add Fashion Week's Hottest Colors To Your Home

The Huffington Post | Shana Ecker | Posted 09.05.2013 | HuffPost Home

It's officially fashion week, which is super exciting for us here at HuffPost Home. Why? Because we get a glimpse of what's coming next in the world o...

The Best Color For Energizing A Space Is...

The Huffington Post | Shana Ecker | Posted 08.15.2013 | HuffPost Home

While gorgeous furniture and ample square footage can't hurt, what has the biggest impact on your home decor is COLOR. Whether you choose water-toned ...


Maureen Seaberg | Posted 07.28.2013 | TED Weekends
Maureen Seaberg

Like the delightful Neil Harbisson, I associate color with sound, except it's in my own head. I am a synesthete. I navigate a plane of extraordinary spectrums that is an embarrassment of riches: there are lit, motile, tactile and temperate hues of unending subtlety are all around me.

What Does Your Front Door Say About You?

The Huffington Post | Shana Ecker | Posted 06.06.2013 | HuffPost Home

You don't often meet an introvert with a bright orange entryway.

Calming Colors For A Stress-Free Home

Posted 04.25.2013 | HuffPost Home

Color can be a wonderful tool for making your home less stressful and more calming — and it can have a significant impact on your mood and well-bein...

PHOTOS: The World's Most Colorful Cities

Travel + Leisure | Posted 06.08.2013 | Travel
Travel + Leisure

The word pretty isn't often associated with the shantytowns of Rio de Janeiro. But gazing across the hills toward the notorious Santa Maria favela, yo...

Colors In The Sand

Cara Dixon | Posted 04.01.2013 | Religion
Cara Dixon

The essence of one's being exists in the colors on the shore that sparkle and shine through the joining of God's radiant sun with the history of the waters of time. It is not the length or the shape of the shore that make it beautiful, but the way it invites the rays and water to uncover the colors in the sand.

Mind-Blowing Aerial Images From Hindu Color Festival

designboom | Posted 01.23.2013 | Arts

'Kolorit - Yellow' by Katrin Korfmann   German artist Katrin Korfmann is presenting her latest photographic work 'Kolorit' at Kai Hilgemann Gallery...

What Your Wedding Colors Really Mean

Nancy Stoltz | Posted 12.08.2012 | Weddings
Nancy Stoltz

How important is the role of color when planning a wedding or special event?

Luminoso's Color Survey Visualization Will Blow You Away

The Huffington Post | Betsy Isaacson | Posted 10.03.2012 | Arts

Female colors versus male colors? Good colors versus bad colors? Edible colors? Luminoso's enormous word cloud of a color survey has them all, in mind...

Kids Should Be Color Blind When it Comes to Race

Eva Glettner | Posted 11.18.2012 | Parents
Eva Glettner

5-year-old Jared shows his portrait of Sam to Ms. Madison. Jared is African-American. Ms. Madison is African-American. Sam is Caucasian. None of this should matter, right? Well, Jared drew Sam with "brown skin because that's how he looks to me." Sam is his friend, and that's that.

'Super Vision' Really Exists In Some People, Research Suggests

Melissa Cronin | Posted 06.29.2012 | Science

The world is a colorful place, and scientists suspect that it's a lot more colorful for some people than for others. Preliminary research suggests tha...

Mitchell Johnson: "Are You Going With Me?"

John Seed | Posted 06.29.2012 | Arts
John Seed

The Italian colors, the clay earth, the buildings, the vast quilts of man-made fields really overwhelmed me. I was clueless as to how to make the shiny saturated colors coming out of my tubes comment on the experiences I was having discovering a new world.

Alexander Eichler

Former WTC Restaurant Employees Unite | Alexander Eichler | Posted 11.09.2011 | Business

On Sept. 8, 2001, Sekou Siby was playing soccer on a field in Queens with several of his co-workers. At that time, Siby was a line cook and chef who s...

CHART: How Colors Affect What You Buy

Posted 05.25.2011 | Business

Did you know that the color red has been proven to increase consumers heart rates? Or that purple is used to create a sense of calm in customers? Thi...