At this point in movie history, the Hollywood studios are to movies what McDonald's is to cuisine: a factory producing products that are nearly identical in their lack of depth, quality or concern for the viewing audience's intellect.
I like holding a comic in my hands, I like the smell. I like having a huge box of them to browse through. I like having a huge bookshelf of comics that people can browse and open and inspect. I like to lend people books.