As a creative director with a wide variety of clients, I have yet to see the old tools of the trade permanently retired to the tool shed just yet. As a result, it's important to realistically correct some of the myths about marketing that seem to persist these days.
I know what you're thinking: "The national debt never looked so fabulous!" But we the people of The Soup think the government is missing a huge sponsorship opportunity. Think about it: dollar bills are basically millions of little flyers. In other words, they're just unused ad space!
Move away from your La-Z-Boy. Don't trust that bar stool. Get a restraining order against your wingback. The geniuses at Coca-Cola have figured out why we're so overweight and -- drum roll, please -- it's the chairs that are the culprit.
We put a selection of the biggest Super Bowl ads from the game's broadcast history on our Facebook page and asked YOU to vote on your favorites. And now we have them -- the All Time Top 3 Super Bowl Ads.
With so many people watching -- and watching the commercials, what can we learn about ourselves by what advertisers are trying to sell us, and the tactics they use to get us to identify with their brand?
Just before a radio or TV commercial break, newscasters frequently will refer to a story of considerable interest saying it will be "next" after the commercial break. But after several commercials, three or four other stories will be reported before the reporter zeros-in on the story.