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Companies That Care

Companies That Care: How to Turn Customer Service Into a Compelling Competitive Advantage

Brian Whetten | Posted 05.05.2014 | Business
Brian Whetten

The true test of customer service is not what happens when things are going well. And it's not about meeting expectations. Those are just the ante to get in the game.

Social Responsibility: Why Should Companies Care?

Brian Whetten | Posted 02.17.2013 | Business
Brian Whetten

How can companies actually focus on anything more than just next quarter's results? We're not just talking about a PR campaign or a new mission statement. We're talking about a new way of doing business. We're talking about deep change.