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Company Branding

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

How Social Media Recruitment Can Strengthen Your Company Brand

Sajjad Masud | Posted 06.05.2013 | Business
Sajjad Masud

When it comes to next-gen recruitment methods, social media's importance cannot be understated as it continues to take an increasingly mainstream role in recruitment strategies adopted by best-in-class companies.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.29.2012 | Business
Shawn Amos

How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.

Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011 | Media
Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.