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Company Brands

What Does Love Mean to Brands?

Sean X | Posted 04.25.2012 | Business
Sean X

Love. Often people give presentations about "brand" love and cite companies like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, ...

The Do's and Dont's of Naming a Business

Robert Jordan | Posted 10.01.2011 | Business
Robert Jordan

If you're in the process of naming your company, or even a new product or service, there are a number of factors to consider -- not least of which is how the name translates into the world's major languages used in commerce.