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(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

Andy Plesser | Posted 08.10.2014 | Media
Andy Plesser

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers,...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

American Media Brands Cast Web Over News in India

Preetam Kaushik | Posted 05.27.2014 | Media
Preetam Kaushik

The Indian news cycle has been operating at a feverish pitch of late. American media players are attempting to foray into the Indian market for online news, and results have been mixed so far.

Google Integrates with comScore's Cross-Platform Measurement Tool

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-pl...

New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million

Andy Plesser | Posted 02.01.2014 | Media
Andy Plesser

Videos on The New York Times have been watched a record 12 million times by some three million "unique" viewers in October, according to data provided...

Looking For Work, January 2013

Reese Schonfeld | Posted 04.30.2013 | Business
Reese Schonfeld

I know that December and Christmas season create a lot of temporary jobs, but if at least 8 million unique users are visiting employment sites, it does not speak well for the job market.

The Truth About Newspapers in the 21st Century

Sourav Roy | Posted 12.06.2012 | Media
Sourav Roy

While the notion that newspapers are dying a pitiable death eggs on, reality debunks the myth and potrays a different picture.

Study By Facebook Consultant Says Ads Are Actually Effective

Reuters | Posted 08.12.2012 | Technology

By Sarah McBride SAN FRANCISCO, June 11 (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purcha...

(video) Explosive Online Video Growth Coming from Premium Programming, comScore's Eli Goodman

Andy Plesser | Posted 05.30.2012 | Technology
Andy Plesser

The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows...

Smartphones About To Surpass Dumbphones

The Huffington Post | Courteney Palis | Posted 03.30.2012 | Technology

As of February 2012, nearly half (or about 49.7 percent) of U.S. mobile subscribers now own a smartphone, according to a new Nielsen report. That'...

Occupy Wall Street Video Producers Employ 4G Device to Stream Protests

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

Global Revolution, the organization which is managing the live Web video streaming of a number of Occupy Wall Street protests, has purchased sever...

Cyber Monday Help Boost Online Holiday Sales

AP | Posted 12.12.2011 | Business

NEW YORK -- U.S. online sales in the holiday season to date are up 15 percent to $24.6 billion, according to comScore. The research firm said Sunday ...

Online Shopping Sales Continue To Surge

AP | Posted 12.04.2011 | Technology

NEW YORK -- U.S. shoppers are still spending heavily online after a record-busting "Cyber Monday," research firm comScore Inc. said Sunday. The firm,...

There Are Now More Wireless Devices Than Human Beings In America

The Huffington Post | Jason O. Gilbert | Posted 12.12.2011 | Technology

For the first time ever, there are more wireless subscriber connections than there are people in the United States. According to a survey by the CT...

Exclusive Video: comScore Now Ranking All YouTube Partner Channels

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

comScore, which first broke out metrics around the top 50 YouTube partner channels for the month of July, is publishing analytics for all YouTube partner channels, which is many thousands.

Google+ Fastest Growing Social Network Ever, Study Says

The Huffington Post | Steven Hoffer | Posted 10.03.2011 | Technology

The Google+ project, launched on June 28, is now the fastest growing social network ever with over 25 million members, according to a report from Web ...

What People Use Their Phones For Most

The Huffington Post | Catharine Smith | Posted 06.03.2011 | Technology

Raise your phones in the air if you're an avid texter. According to comScore's study of 30,000 U.S. mobile users between November 2010 and February...

Email Use Plummets 59% Among Teens

The Huffington Post | Amy Lee | Posted 05.25.2011 | Technology

Email is for old people--literally. Email use dropped 59 percent among users aged 12-17, as well as 8 percent overall, according to ComScore's 2010 D...

Seeking "Influence," Bloomberg Beats, AOL, CNN, MSN, Forbes, Reuters, CNBC in Site Traffic

Andy Plesser | Posted 06.04.2013 | Media
Andy Plesser

Bloomberg, which had long offered a small amount of the company's deep proprietary content online, keeping most content on its professional tradin...

Why Group Buying Is Key To Your Business's Social Media Strategy

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

It's almost 2011, and every business-big and small-is looking to leverage social media and all it has to offer. Social media strategist Jay Baer says ...

TRAFFIC REPORT: Facebook Overtakes Yahoo

Engadget | Posted 05.25.2011 | Technology

ComScore -- a common metric used to measure internet traffic -- is showing off some impressive stats these days. In the month of November, for instanc...

The Huffington Post Hits Record 26 Million Unique Visitors in November, Now Ranked Number Two "Newspaper," comScore

Andy Plesser | Posted 05.25.2011 | Media
Andy Plesser

Even Savvy Shoppers Can Get Scammed -- Tips for the Holiday Shopping Season

David Gorodyansky | Posted 05.25.2011 | Business
David Gorodyansky

It's the most wonderful time of the year! Well, it's supposed to be, but as holiday shopping amps up online, so does the threat of identity theft.

Twitter Passes MySpace

WSJ | Amir Efrati | Posted 05.25.2011 | Technology

Last month the four-year-old micro-blogging service surpassed MySpace in unique visitors to become the No. 3 social networking-type service in the wor...

Vevo Tops the Music Online Charts, comScore

Andy Plesser | Posted 06.05.2013 | Media
Andy Plesser

Vevo, the online music video site hit 55 million unique visitors in the U.S. in October, according comScore. We caught up with David Kohl, Vevo E...