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Conflicted Consumers

Pitching Climate Protection to Consumers

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

The big trio of societal forces - government, business, and consumers - all need to change to tackle something as large and thorny as climate change. No segment can do it alone.

Conflicted Consumers

Andrew Winston | Posted 05.25.2011 | Business
Andrew Winston

One survey showed that 35% of all Americans have avoided a product because of a company's practices. People may not pay more for green products, but they may punish unethical companies.