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Confucianism

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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China's Digital Green Dam: The Party Capitulates

Tom Doctoroff | Posted 07.31.2009 | World

Read More: Confucianism, China Business, Jwt, Digital Lives, Communist Party, Central Government, Chinese Society, Iac, Green Dam, World News
Tom Doctoroff

The vast majority of Chinese believe an empowered central government guarantees individual and national gain. But this is a clear case of an evolving relationship between rulers and ruled.

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How Marketers Can Win During China's "Recession"

Tom Doctoroff | Posted 06.10.2009 | Business

Read More: Cisco, Confucianism, Family Harmony, Chinese Consumers, Anta, Recession Fears, Migrant Workers, China Mobile, China, Recession Marketing, Economic Anxiety, Stability, Ajinomoto, Business News
Tom Doctoroff

China's recessionary environment has yielded a new conservatism that will not dissipate until vigorous growth is restored.

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One Nation Under Democracy

Michael DeJong | Posted 03.20.2009 | Politics

Read More: Jerry Falwell, Scientology, First Amendment, Rovian, Hell, Pat Robertson, Dwight D. Eisenhower, Obama, Rastafarianism, Fundamentalists, Republican Party, Agnosticism, Christians, In God We Trust, Separation of Church and State, Islam, Atheism, World, Beltway Insider, Bahá'í, Presidential Prayer Breakfast, Country, Religion, Confucianism, Jimmy Swaggart, Strange Bedfellows, Jainism, Environment, Hinduism, Buddhism, Neopaganism, Sikhism, Sufism, Wiccanism, Shinto, Politics News
Michael DeJong

One might have thought that Obama would slant more towards the Constitutional First Amendment of Separation of Church and State, and forgo the tradition of "Prayer Breakfasts."

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Books That Reveal China's Cultural Constitution

Tom Doctoroff | Posted 02.15.2009 | World

Read More: Jonathan Spence, Confucianism, Communist, Ha Jin, China's Topography, Chinese Culture, Jonathan Fenby, Elizabeth Scurfield, Learning Chinese, Chinese Immigrants, World News
Tom Doctoroff

While no book can replace on-the-ground experience, several have been instrumental in shaping my view of Chinese values, social structure and cosmological beliefs.

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