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Connected Consumer

Teaching the Connected Consumer in Higher Education

Lin Humphrey | Posted 04.09.2013 | Business
Read More: Mobile Marketing, Mobile Technology, Marketing, College, Marketing Education, Foursquare, Connected Consumer, Education, Social Media, Higher Education, Business News
Lin Humphrey

As a Ph.D. student in marketing, I have been extremely fortunate that I teach and learn in a cutting-edge facility with forward-thinking administrators.

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Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Read More: Customer Relationship Management Strategy, Social Media, Crm, Connected Consumer, Omni Hotels, Social Media Marketing, Twitter, Social Listening, Business News
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

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The Rise of the Connected Consumer

Lin Humphrey | Posted 02.10.2013 | Business
Read More: Social Media, Consumerism, Connected Consumer, Consumer Business, Social Media Business, Consumer Social Media, Business News
Lin Humphrey

Clearly, social and mobile technologies are fundamentally changing the way people communicate and share with their peers. The intersection of mobile and social technologies has given rise to the connected consumer, and I've found myself in the perfect laboratory to study them.

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